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    Jimmy Hart

    Sharing The University of Alabama, its impact and the opportunities it creates in our state and globally

    Jimmy Hart is a seasoned marketing professional currently serving as the Vice President of Marketing and Communications for Visit Tuscaloosa, a role he assumed in October 2022. Prior to this position, he was the Director of Marketing at The University of Alabama from February 2017 to October 2022, where he played a pivotal role in developing the university's branding campaign, "Where Legends Are Made" .135

    Background and Education

    Hart began his career in higher education marketing at the University of Tulsa, where he earned a bachelor's degree in management with a specialization in sports and a minor in marketing. He has also held marketing positions at Oral Roberts University and Rogers State University before joining The University of Alabama .125

    Professional Experience

    During his tenure at The University of Alabama, Hart was instrumental in coordinating centralized marketing efforts across various departments, focusing on undergraduate and graduate recruitment marketing, as well as omnichannel marketing strategies. His work emphasized data-driven decision-making and analytics to enhance marketing effectiveness .23

    In his current role at Visit Tuscaloosa, Hart is responsible for overseeing advertising, media relations, content creation, and digital presence to promote tourism in the area. His strategies include leveraging social media influencers to broaden the reach of local events .45

    Personal Life

    Jimmy Hart resides in Tuscaloosa with his wife, Shanda, and their daughter, Harper. He has expressed a deep appreciation for the Tuscaloosa community and is committed to sharing its stories and attractions with a wider audience .13

    Highlights

    Aug 23 · thesportster.com
    Jimmy Hart Reveals Current WWE Stars He'd Want To ...
    Digital Strategies & Influencer Marketing Success with Jimmy ...
    Visit Tuscaloosa Hires New VP of Marketing and ...
    Oct 11 · patch.com
    Visit Tuscaloosa Names Hart VP Of Marketing & ...
    Jan 1 · uaprssa.org
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    Jimmy Hart
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    Location

    Tuscaloosa, Alabama, United States