️ Brown

Jim Brown is the Co-Founder and CEO of Uncovered, a software platform dedicated to solving cold cases of murdered or missing individuals. He co-founded the company in 2019, aiming to leverage the growing interest in true crime to create a collaborative environment where enthusiasts can contribute to real-world investigations.14

Background and Experience

Before founding Uncovered, Jim Brown gained extensive leadership experience across various sectors. His career includes roles such as an investor and advisor at Costello Inc., where he helped raise significant funding, and as a director at Oracle, focusing on marketing automation.23 He has also been involved in consulting and developing interactive marketing strategies through his previous ventures.2

Leadership Philosophy

Brown's leadership style is influenced by his experiences in the Marines, where he learned the importance of empathy over positional authority. He emphasizes understanding team members' motivations and fostering an environment that inspires them to exceed their perceived limitations.13 This approach has shaped Uncovered's mission to transition the true crime community from mere entertainment to active advocacy, aiming to bring peace to families affected by violent crimes.45

Uncovered's Mission

Uncovered aims to build the world's largest public database of cold case information. The platform not only serves as a repository but also engages the true crime community in advocacy efforts. Brown has articulated a vision for integrating law enforcement data into the platform, enhancing collaboration between the public and authorities.34 The company employs multiple revenue streams, including advertising and membership models, while maintaining its commitment to societal benefit.35