Jim Tincher, CCXP

Jim Tincher is a recognized Customer Experience (CX) expert and thought leader.12 He is the founder of Heart of the Customer, a CX consultancy that helps companies improve their customer experience.12 Jim is a Certified Customer Experience Professional (CCXP) and was only the second person in the world to earn this designation.2

Key points about Jim Tincher:

1. He has over 20 years of experience in customer engagement initiatives, having worked with companies like Best Buy and UnitedHealth Group.2

2. Jim is the author of "Do B2B Better" and co-author of "How Hard Is It to Be Your Customer?"23

3. He frequently speaks at industry events and conducts workshops on customer experience.12

4. Jim is known for his expertise in journey mapping and developing metrics to measure customer relationships.2

5. He serves on the board of the Customer Experience Professionals Association (CXPA).3

6. His LinkedIn username is jimtincher.3

Jim Tincher's approach emphasizes the importance of understanding customers' perspectives and using that knowledge to drive business improvements and increase customer loyalty.12