Jim Tincher, CCXP

Customer Experience Expert, CXPA Board Member, and Best-Selling Author of "Do B2B Better" and "How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change"

Jim Tincher is a renowned expert in customer experience and change management, dedicated to helping organizations optimize customer interactions for sustainable business growth.

With a background in leading customer experience efforts at Best Buy and UnitedHealth Group, Tincher emphasizes the importance of empathy, change management, and direct employee-customer connections.

His company, Heart of the Customer, specializes in creating exceptional customer experiences for a diverse range of clients, including corporations in financial services, B2B software, and healthcare.

Tincher is a co-author of 'How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer-Focused Change,' and is well-known for his expertise in journey mapping and barbecue skills.

He shares his insights through coaching, training, keynote speeches, and regular blogging on customer experience topics.

Tincher holds an MBA from the University of Minnesota - Carlson School of Management and a Bachelor of Arts in Communications from Macalester College, in addition to studying improv and business at various institutions.

He has been involved in various organizations and positions, including advisory and board member roles, founder and CEO of Heart of the Customer, and past leadership positions at notable companies like Best Buy and OptumHealth Financial.

Tincher's focus on driving meaningful return on investment through improved customer experiences aligns with his passion for delivering exceptional customer service.

For inquiries on enhancing customer experiences and achieving tangible ROI, Tincher can be contacted via direct message or at info@heartofthecustomer.com.