Jim Simon

Founder, CEO @ JiMMYBAR

Jim Simon is the founder and CEO of JiMMYBAR!, a company that produces functional nutrition snacks, including protein bars, keto bars, and other innovative products.1 2

Background and Career

Jim Simon is a serial entrepreneur with a background in tech startups.1 Prior to founding JiMMYBAR!, he worked in business development at Aggregate Knowledge, a data management platform based in Silicon Valley.1 In 2013, as his previous company was about to be acquired, Simon began contemplating his next venture, expressing a desire to create a tangible product with a mission to benefit society.1

Founding of JiMMYBAR!

In 2014, Jim Simon co-founded JiMMYBAR! with his sister, Annette Delprete, a classically trained chef.2 4 The company was born out of a desire to create protein bars that were both delicious and made with clean, wholesome ingredients.2 The initial concept started as a weekend project but quickly evolved into a full-fledged business.2

Company Growth and Innovation

Under Jim Simon's leadership, JiMMYBAR! has experienced significant growth:

By 2016, JiMMYBAR! products were available on store shelves across the U.S. and Canada.1
In 2017, the company opened its own manufacturing plant to maintain quality control and product integrity.2
The brand has expanded its product line to include functional bars, keto-friendly options, and innovative snacks like keto dessert cups.2
JiMMYBAR! is now available in approximately 15,000 locations globally.2

Business Philosophy

Jim Simon's approach to business is characterized by:

A focus on creating products that contribute positively to health and wellness.1
An emphasis on innovation and differentiation in the crowded snack market.1
A willingness to pivot and adapt the business model based on market trends and consumer needs.2 5
A light-hearted and whimsical brand identity that sets JiMMYBAR! apart from more serious nutrition brands.2