Jim Shearer

Jim Shearer is an accomplished professional with a strong background in marketing and strategic insights.

He holds a Bachelor of Science (BSc) in Management and Systems Science from City University, London.

Jim has held various key roles in the beverage and marketing industry, showcasing his expertise and leadership.

Currently serving as the Marketing Director at Birds Eye UK & IE, Jim demonstrates a wealth of experience in driving marketing strategies and innovation.

Prior to his current role, he held significant positions at Molson Coors Beverage Company, including Strategy, Insight and Innovation Director for EMEA & APAC, Marketing Director for UK & Ireland, and Brand Director for Carling, American Beers & Cider.

During his tenure at Molson Coors Brewing (UK) Ltd, Jim also served as the National Account Director, Customer Marketing Controller, Head of Sponsorship, Director of Strategic Sourcing - Commercial Services, Strategic Sourcing Manager - Marketing, and Strategic Sourcing Analyst.

Jim Shearer's multifaceted experience and expertise in marketing, strategy, innovation, and commercial services make him a valuable asset in the industry.