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    James Robinson

    Senior Social Media Manager at Footballco

    Jim Robinson, known professionally as James Robinson, serves as the Senior Social Media Manager at Footballco, a role he has held since October 2022. In this position, he manages GOAL's global social media accounts, engaging a combined audience of over 45 million followers across various platforms. His responsibilities include conceptualizing and executing social video content, integrating partnerships with prominent football clubs like Manchester City and PSG, and utilizing analytics to guide content strategy.1

    Professional Background

    • Previous Roles:
      • Social Media Editor at Footballco (July 2021 - October 2022): Managed GOAL's social accounts and executed content strategies around major events.
      • Freelance Writer: Contributed to publications such as The Guardian, FourFourTwo, and Planet Football.
      • Content Producer at News UK: Focused on content marketing and distribution strategies.1

    Education

    James holds a Gold Standard NCTJ Multimedia diploma, which he earned while training at News Associates in London.1

    Contact Information

    His extensive experience in sports journalism and social media management positions him as a key figure in engaging football audiences globally.

    Highlights

    Sep 18 · pressgazette.co.uk
    Guardian ex-media editor Jim Waterson launches London Substack

    Related Questions

    What are some of the biggest challenges James Robinson faces in his role at Footballco?
    How does James Robinson measure the success of GOAL's social media campaigns?
    What kind of content partnerships has James Robinson integrated into GOAL's social output?
    How did James Robinson's experience as a freelance writer influence his social media management style?
    What strategies does James Robinson use to keep GOAL's audience of 45 million followers engaged?
    James Robinson
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    Location

    London Area, United Kingdom