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Jim Reath
Chief Marketing Officer at DXL Group
Jim Reath is the Chief Marketing Officer at DXL Group, a position he has held since September 26, 2022. He has over 25 years of experience in digital marketing and brand building, with a successful track record in both Fortune 500 companies and specialty retailers. His diverse background spans various sectors, including consumer packaged goods (CPG), telecommunications, and retail, where he has led large teams across multiple markets and countries.
Before joining DXL Group, Reath served as Senior Vice President of Marketing at Bed Bath & Beyond and Macy's, Inc. He has also held significant roles at advertising agencies, including being the Chief Marketing Officer at Young & Rubicam and EVP at BBDO. His expertise lies in omni-retail, digital marketing, brand strategy, and consumer insights, emphasizing data-driven marketing approaches and technology to enhance customer engagement and omnichannel experiences.
Reath holds a Management Certificate from Northwestern University’s Kellogg School of Management and a Bachelor’s degree from Western University in London, Ontario, Canada. He is also involved in community service, serving on the board of directors for the American Red Cross.1234
