Jim Mathis

Founder, ADwerks, Inc. The world's first Certified Advertologist. I dig all things advertising and marketing.

Jim Mathis is the founder and principal of ADwërks, Inc., an advertising agency based in Sioux Falls, SD. He established the company in 1999, marking the beginning of his entrepreneurial journey in the advertising industry.1 3

Professional Background

Jim Mathis has a long-standing passion for advertising, having been involved in ad agencies and graphic design studios since his early years. With over 30 years of professional experience in the field, he has honed his skills and expertise in consumer marketing.1 4

Unique Title and Approach

Mathis refers to himself as the world's first (and only) Certified Advertologist™, a title he created himself. This unique designation reflects his innovative approach to advertising and his commitment to making his clients' businesses successful through effective marketing strategies.1

Company Overview

ADwërks, Inc. is described as a "fun little advertising agency" that offers full-service advertising solutions, specializing in consumer marketing.4 The agency operates with a small but dedicated team of marketing professionals, supported by a network of content creators, video producers, and other specialists when needed.2

Core Values

Jim Mathis and his team at ADwërks adhere to six core values, with Mathis particularly emphasizing "Resourceful" as his favorite. This value stems from his mentor Craig Lawrence's philosophy of "Whatever is required, we will do," which has instilled in Mathis a strong commitment to outstanding customer service and a can-do attitude.1 2

Career Milestone

On February 19, 2023, Jim Mathis celebrated the 24th anniversary of founding ADwërks, Inc., expressing gratitude for the support he has received throughout his entrepreneurial journey.3