Jim Lombard is a well-established OTT/CTV digital media professional with extensive experience spanning across many industries. He has worked for impressive brands in competitive and start-up environments, including the National Basketball Association, Reuters, Mayor Bloomberg, Rovi Corporation, Roku, Inc., and co-founder of Tetra TV. Lombard has excelled in digital media sales strategy, internet and mobile media business development, sponsorship ideation, content licensing, yield optimization, among other areas of expertise.

Lombard attended Western Michigan University, where he studied Bachelor of Business Administration (B.B.A.), Marketing, and later joined Northwestern University School of Law to study Law and the Entrepreneur in their six-week Executive Learning Program.

Throughout his career, Lombard has held different leadership positions, including CEO at Tetra TV, Head of Advertising Sales / Business Development at Roku, Snr Director, Advertising Sales / Business Development at TiVo, Vice President Business Development - Mayor Michael Bloomberg at NYC & Company, Director, Business Development & e-Commerce at Reuters, Director, Digital Sponsorship Sales / Corporate Partnerships at National Basketball Association, Director of Business Development at Havas Worldwide, and Advertising Sales Manager at Ticketmaster-CitySearch.

Some of Jim Lombard's areas of expertise include advanced TV/streaming media/smart TV/connected TV media, digital media sales strategy, publisher and 3rd party network development, programmatic and audience-targeted solutions, among others.