James Lombard

James Lombard is the founder and CEO of Tetra TV, a connected TV (CTV) ad network.13 Here are some key details about his background and role:

Professional Experience

Tetra TV:

• Lombard co-founded Tetra TV and serves as its CEO23
• The company launched in April 2019 as what they claim to be the industry's first transparent connected TV ad network3

Roku:

• Prior to founding Tetra TV, Lombard spent over 5 years at Roku1
• At Roku, he held the position of head of ad sales and business development1

Expertise

• Lombard is described as an OTT/CTV digital media professional with experience in rapid-growth, hyper-competitive environments2
• He has extensive knowledge of the connected TV advertising ecosystem, including relationships with publishers, virtual MVPDs, and content channels1

Tetra TV's Approach

Under Lombard's leadership, Tetra TV aims to:

• Serve as a neutral, independent company working with publishers to help monetize connected TV inventory1
• Provide transparency to advertisers about where their ads run, in contrast to some larger platforms1
• Pool inventory from multiple smaller streaming services to create more attractive scale for advertisers1

Lombard's LinkedIn username is indeed "lombard" as mentioned in the query.234