Jim Lin

Jim Lin is a seasoned professional with over 20 years of experience in digital marketing, public relations, and business development across various sectors like B2B, government, ecommerce, and consumer industries.

Jim recently joined Golin, bringing his expertise in strategic guidance and creative planning for renowned clients such as 7-Eleven, Wendy's, IBM, Clorox, Orange Theory, Kikkoman, and Frito Lay, focusing on digital platforms, social influencers, and content.

His specialty lies in enlivening brand experiences by integrating different elements to ignite conversations, boost engagement, and prompt action.

Jim's passion lies in social media 'war rooms,' where he excels at orchestrating effective digital strategies. He notably led the Doritos social media war room effort, contributing to the brand becoming the most mentioned during the Super Bowl. He has also been instrumental in war rooms for Lay's, 7-Eleven, Clorox, Hyundai, and other major brands.

On a personal note, Jim is the former creator of the popular BusyDadBlog.com, recognized by Disney's Babble.com and featured in their Parent Blog Hall of Fame. He has collaborated with numerous consumer brands as an online influencer for content partnerships and ambassador programs.

As a sought-after speaker, Jim has shared his insights on brand-influencer-social media dynamics at various prestigious events like BlogHer, Dad 2.0, PR Newswire, CMO Club, American Marketing Association, Public Relations Society of America, PR Week, NFL Players Association, Frito-Lay, CA Milk Advisory Board, IBM, Wendy's, Sunsweet, and Nestle.

Jim's educational background includes a Bachelor's degree in Psychology from Harvard University and studies at Milton Academy. He has held key positions at reputable organizations, including EVP, Executive Director at Golin, Partner, SVP Digital Strategist/Creative Director at Ketchum, SVP, Creative Director (Digital) at Ketchum, VP, Digital Strategist at Ketchum, among others.

With a wealth of experience and a proven track record, Jim Lin's expertise spans digital marketing, public relations, business development, social media strategies, content creation, influencer partnerships, and impactful brand experiences.

Jim Lin is a dynamic professional who continues to make a mark in the industry through his innovative approaches and strategic insights.