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Jim Hanson
Senior Space Management Consultant/Speaker
Professional Background
Jim Hanson has been a respected professional in the Consumer Packaged Goods (CPG) industry since 1984, bringing with him a wealth of experience and expertise that has shaped his career. His journey began with Clorox, where he honed his skills in the Cleveland and Akron, Ohio markets. Over the years, Jim has developed an impressive portfolio of specialties that includes marketing, category management, and space planning and optimization, making him a valuable asset in the competitive CPG landscape.
Jim’s career has been marked by a series of significant roles that demonstrate his leadership capabilities and strategic acumen. As the Senior Vice President of Space Management Solutions at Acosta Sales & Marketing, he was instrumental in driving success for numerous brands through innovative space management strategies. His ability to analyze market trends and consumer behaviors has led to successful product placements and optimized shelf space across various retail environments.
Prior to his impactful role at Acosta, Jim served as the Director of Marketing for the Carolinas at Alliance Marketing, Inc. Here, he showcased his strong marketing prowess, developing campaigns that resonated with consumers and effectively communicated brand value. His collaborative approach and ability to navigate the complexities of marketing within the CPG sector have contributed to the growth and success of the organizations he has been part of.
Education and Achievements
Jim’s educational background forms the foundation of his impressive career. He pursued a Bachelor of Business Administration (BBA) with a focus on Marketing and Computer Science at Kent State University, equipping him with essential skills in both fields that are critical in today’s technology-driven marketing landscape.
Jim further enhanced his education by obtaining a Master of Business Administration (M.B.A.) in Global Enterprise Management from Jones International University, graduating with a stellar 4.0 GPA. This achievement underscores his dedication to academic excellence and his commitment to understanding global business practices and strategies.
In addition to his M.B.A., Jim studied Computer Science at the University of Cincinnati, which further complements his marketing expertise with technical knowledge. He also participated in an Executive Leadership Program at the Center for Food Marketing at St. Joseph's University. This experience helped him to refine his leadership skills and gain insights into the food marketing sector, further enhancing his strategic thinking capabilities.
Achievements
Throughout his career, Jim Hanson has made significant contributions to the CPG industry, especially in the areas of marketing and space management. His expertise in category management has allowed brands to optimize their product placements, leading to increased sales and customer satisfaction. Jim’s strategic thinking and market insights have established him as a thought leader in the industry, known for his ability to connect the dots between consumer needs and market opportunities.
Beyond his professional achievements, Jim is noted for his commitment to continuous learning and professional development, which has kept him at the forefront of industry trends and innovations. His blend of practical experience, academic achievements, and industry insights makes him a highly sought-after expert in the CPG market, and he continues to contribute positively to the organizations he works with.
Tags
- CPG industry
- Marketing specialist
- Category management
- Space planning
- Optimization strategies
- Clorox experience
- Acosta Sales & Marketing
- Alliance Marketing, Inc.
- MBA graduate
- Kent State University
- Executive leadership
- Global Enterprise Management
- Computer Science education
Questions
- How did Jim Hanson’s journey at Clorox shape his career in the CPG industry?
- What marketing strategies has Jim Hanson implemented during his tenure at Acosta Sales & Marketing?
- How has Jim’s education in Computer Science enhanced his approach to marketing and category management?
- In what ways has Jim Hanson contributed to optimizing space management solutions for brands?
- How did Jim's participation in the Executive Leadership Program at St. Joseph's University influence his leadership style?
Highlights
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