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Jim Goers
Senior V.P. - CSO - Business Developer - Client Relationship Builder - CPG Executive - Private Brands Leader - General Manager
Professional Background
Jim Goers is a seasoned executive with extensive experience in sales and management within the food and beverage industry. Currently serving as the Chief Sales Officer (CSO) at Tortilleria Mi Niña, Jim has successfully leveraged his formidable skills in account management and national brand development to drive significant growth and expand market presence. His dedicated leadership has made a considerable impact on the organization, fostering innovative approaches to sales and customer relationship management.
Prior to his role at Tortilleria Mi Niña, Jim held several prominent positions at Topco Associates LLC. As the Senior Vice President of Account Management and National Brands, he demonstrated his ability to oversee large-scale accounts and manage comprehensive strategies for brand growth. Under his guidance, the team excelled in aligning product offerings with market needs, further enhancing Topco’s reputation as an industry leader. Jim also served as the Vice President of National Brands at the same organization, where he was instrumental in creating competitive strategies that yielded remarkable results in brand recognition and market penetration.
His professional journey also encompasses significant roles at well-known companies, including Hostess Brands, Inc., Inventure Foods, Inc., Kraft Foods Group, Mondelēz International, and PepsiCo. As the Senior Vice President and General Manager of the Northwest Business Unit at Hostess Brands, Jim spearheaded initiatives that revitalized the brand portfolio, consolidating Hostess's position in a competitive market. At Inventure Foods, he held the title of Vice President of National Sales, where he proudly facilitated a robust sales strategy that led to impressive revenue growth and product distribution expansion.
At Kraft Foods Group and Mondelēz International, Jim developed invaluable expertise in marketing, logistics, and sales management. Working his way up from a National Account Manager at PepsiCo to several leadership roles, he honed his skills in customer logistics and account management while building strong networks across the industry. His experience at some of the most recognized brands in the world has equipped him with a distinctive understanding of consumer behaviors and market dynamics.
Education and Achievements
Jim Goers is well-educated, having studied at two esteemed institutions that have profoundly shaped his professional outlook. He pursued a Bachelor of Science in Business Administration and Management at the University of Arizona’s Eller College of Management, where he laid the foundation for his understanding of business operations and management principles. His educational journey continued at Northwestern University’s Kellogg School of Management, where he engaged in advanced training in Complexity in Action and Customer Development. This program has allowed him to refine his strategic thinking and adaptability, equipping him to thrive in the ever-evolving retail and sales landscape.
Throughout his career, Jim has been dedicated to fostering growth and innovation in the organizations he has been part of. His commitment to professional excellence has positioned him as a thought leader in sales strategy and brand management. Jim's collaborative approach to leadership not only uplifts his teams but also inspires a culture of success and determination across all levels of an organization. Additionally, he is adept at navigating challenges and developing strategic solutions based on a rich tapestry of experiences in the field.
Achievements
Jim Goers' tenure in the corporate world has been marked by several noteworthy achievements that speak volumes about his skills and leadership qualities. His remarkable ability to increase revenue, build strong customer relationships, and implement effective sales strategies has earned him recognition as an influential figure in the food and beverage sector. Jim's strategic initiatives have not only reinforced the brands he has worked with but also laid the groundwork for sustained growth and customer loyalty.
Furthermore, his work has contributed significantly to enhancing the national and regional visibility of the brands he represents, making them household names in many markets. Jim Goers continues to be a prominent force in the industry, driving the mission of delivering superior products to consumers while maintaining high standards of excellence and integrity. His career trajectory serves as an inspiring example for those aspiring to excel in sales and management within the dynamic and competitive landscape of food retailing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.