Jim Fitzpatrick is a man whose career has been rooted in "alternatives" in both sports and education. He's been a skateboarder and surfer his whole life, and still remains active in both domains. His direct involvement in alternative sports marketing and development has given him unparalleled experience in non-mainstream entertainment fields. For over 40 years, Jim has been teaching through a Montessori-based education approach, making him a pioneer in the industry. His current role as Head of School at Santa Barbara Montessori School has helped him gather valuable insights to make a difference in educating the young generation. With experiences like being the Skate Business Editor at TransWorld Media and the Promotions Director at Powell Peralta Skateboards, Jim always pushes the boundaries of what is normal to explore better innovative practices.