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Jim D'Arcangelo
Chief Marketing Officer, High Growth Performance Marketer & Customer Journey/Lifecycle; Focused, Diverse Team Builder
Professional Background
Jim D'Arcangelo boasts a remarkable career spanning over 30 years in the fields of marketing, business development, and customer success, with a strong emphasis on driving sustainable growth in both global multi-billion dollar corporations and dynamic SaaS and tech growth companies. As a seasoned professional in Go-To-Market (GTM) strategy and demand generation, Jim has established a proven track record in creating and scaling B2B category leaders, leading initiatives that have resulted in growth rates between two to ten times across multiple organizations.
His expertise covers a broad spectrum, including brand management, marketing operations, and customer lifecycle management, which he meticulously integrates into his strategies to enhance lead generation efficiency and sales capabilities. With a deep commitment to analytics, Jim has successfully built high-performance marketing demand generation engines that have played pivotal roles in $85 million in venture capital rounds, an initial public offering (IPO), and a series of acquisitions in his key leadership roles.
Marketing Leadership and Achievements
In his insights and strategies for marketing, Jim has garnered multiple industry accolades for his innovative solutions and outstanding marketing performance. He is recognized as a three-time category creator, leading demand generation and customer success efforts for B2B tech companies. Under his leadership, organizations have achieved significant milestones including:
- An impressive streak of 18 consecutive month-over-month KPI records.
- A transformation in sales efficiency and lead quality, achieving a 3X growth in lead generation while simultaneously reducing customer acquisition costs (CAC) by over 50%.
- Achieving net negative churn through robust customer engagement strategies focused on upselling and cross-selling, which accounted for over 25% of new revenue growth.
In his tenure, Jim has overseen the launch of more than $100 million in new products, including an innovative business intelligence solution that has reshaped how stakeholders approach data analytics in marketing. His award-winning programs have not only driven growth but have also been recognized for their effectiveness and creativity within the industry.
Education and Achievements
Jim D'Arcangelo’s academic credentials are equally impressive, having earned degrees from prestigious institutions. His educational journey began at Princeton University, where he earned a Bachelor of Arts in History. Furthermore, he holds a Master of Science in Marketing from The Johns Hopkins University and an MBA from The George Washington University, where he also engaged in doctoral studies in Organizational Development.
Jim's educational background provides him with a strong foundation in both analytical and strategic thinking, which he has effectively applied throughout his career, enabling him to devise successful marketing strategies and innovative product development initiatives that resonate with target audiences. His commitment to continuing education and mastery of new concepts is evident in his wide-ranging knowledge of the latest technological advancements in marketing, including artificial intelligence, which he also authors about in professional circles.
Notable Contributions and Roles
Throughout his career, Jim has held several high-ranking positions, demonstrating remarkable versatility and impact in each role:
- Chief Marketing Officer and Interim Sales Head at MomentFeed where he led significant funding initiatives.
- Senior Vice President of Marketing and Indirect Partners at Booker Software, which was successfully acquired by Mindbody.
- He has acted as Enterprise Account Development Consultant at Caliper, and Board Advisor and Vice President of Marketing at Greener Expressions, LLC, showcasing his ability to provide strategic guidance across various sectors.
- His tenure as Vice President of Marketing and Business Development at Aria Systems allowed him to contribute to the company’s successful fundraising efforts exceeding $100 million.
- Jim also held pivotal roles in other major companies such as Global Crossing, Traffic.com, and Media Metrix, effectively navigating growth and transition phases, notably through periods of acquisition and integration into larger entities.
- He began his career at IBM as Assistant Product Manager, which positioned him well for future achievements in product marketing and brand strategy.
Awards and Recognitions
Jim's dedication to excellence has earned him numerous awards, highlighting his innovative marketing strategies and leadership qualities. Noteworthy accolades include:
- Named Winner of the Killer Content Award in 2020, recognizing his exceptional contributions to content marketing.
- Acknowledged as Top 35 B2B Innovator in 2019 for his impactful strategies in B2B marketing.
- Recognized in 2018 as a Marketo “Fearless 50” Top Global Marketer, along with several other merit awards celebrating his campaigns and initiatives in demand generation.
- In 2017, he was celebrated as a “Top 33 Marketing Ops Game Changer,” illustrating his role in transforming marketing operations for numerous organizations.
- Additionally, Jim was a finalist for the Marketing Executive of the Year category multiple times, emphasizing his influential leadership in the marketing realm.
Personal Interests and Achievements
Outside of his professional pursuits, Jim is an avid runner, boasting a personal best time of under three hours in marathon competitions. He is also a champion rower, showcasing not only his competitive spirit but also his dedication to health and fitness. As a published author on artificial intelligence, he contributes to ongoing conversations on the integration of technology within marketing strategies.
With a robust blend of academic credentials and vast professional experience, Jim D'Arcangelo continues to inspire the marketing and tech industries with his innovative strategies and commitment to excellence. His leadership, creativity, and strategic foresight position him as an invaluable asset in any organization aiming to achieve substantial growth and success in today’s competitive environment.