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Jim Asip
Sr. Partner Manager, Amazon Publisher Services at Amazon
Professional Background
Jim Asip is a seasoned professional with extensive experience in marketing, management, and programmatic sales. He currently serves as a Senior Partner Manager at Amazon Publisher Services, where he plays a crucial role in building and nurturing relationships with publishers. With a deep understanding of the digital advertising ecosystem, Jim leverages his skills to drive success for both Amazon and its partners. His tenure at Amazon marks a significant advancement in his career, showcasing his adaptability and expertise in a rapidly evolving industry.
Prior to his current role, Jim has held various key positions that have enriched his career trajectory. He was the Director of Customer Success for Publisher & Platform at Integral Ad Science, where he focused on maximizing value for clients and ensuring their success in utilizing data-driven insights for advertising strategies. This role required a unique combination of customer management, strategic thinking, and industry knowledge, all areas in which Jim excelled.
Previously, Jim served as the Associate Director of Programmatic Sales at Cox COMET, LLC, followed by a period as Senior Manager of Programmatic Sales in the same company. In these roles, he was instrumental in developing a robust understanding of programmatic advertising and establishing strong relationships with clients. His contributions in these positions helped drive revenue growth and foster innovation within the organization.
Jim's career commenced at Gamut, Smart media from Cox, where he advanced from Publisher Development Manager to Senior Publisher Development Manager. In these roles, he was responsible for providing strategic insights to publishers and facilitating their engagement with Gamut’s offerings. Additionally, his early career experience as an Account Executive at CoxReps set the foundation for his expertise in sales and client relations.
Education and Achievements
Jim Asip is a proud alumnus of the University of Delaware, where he earned a Bachelor of Arts (BA) degree in Marketing/Management. His educational background in these fields has equipped him with the essential tools to understand consumer behavior, market trends, and strategic management practices. Additionally, Jim pursued further studies in Marketing/Management at Saint John's University, further solidifying his knowledge and insights into the marketing realm.
Over the years, Jim has accumulated an impressive array of achievements, particularly in the domain of digital advertising and programmatic sales. His strategic vision, combined with his commitment to excellence, has enabled him to make significant contributions to every organization he has been a part of. At Amazon, he has continued to elevate the capabilities of the Publisher Services team, influencing both operational excellence and partner satisfaction.
Jim’s ability to adapt and thrive in fast-paced environments has led to successful collaborations with various stakeholders and has facilitated the development of innovative advertising solutions.
in addition to his professional roles, Jim is known for his commitment to continuous learning and professional development, staying ahead of industry trends, and actively engaging with the advertising technology community.
Achievements
Jim Asip's career is characterized by a series of notable achievements that highlight his expertise in programmatic sales and customer success. His transition to Amazon Publisher Services is a testament to his capability to operate at the highest levels within the digital advertising industry. By employing strategic partnerships and leveraging Amazon’s vast technological resources, Jim has been key in driving growth and ensuring customer satisfaction.
At Integral Ad Science, Jim's leadership in Customer Success helped numerous publishers optimize their advertising strategies while maximizing their return on investment. Under his leadership, his team fostered a culture of service excellence and client advocacy, enabling publishers to harness the power of data for more effective advertising campaigns.
While at Cox COMET, Jim played a pivotal role in expanding the company’s presence in the programmatic sales landscape. His forward-thinking approach resulted in enhanced client engagement models and increased revenue. The strong foundations he built during his time at Gamut also contributed to his reputation as a reliable leader and innovator in media solutions.
Throughout his career, Jim has demonstrated a keen ability to drive results and build meaningful relationships, which are crucial in today’s interconnected business environment.
tags':['Marketing','Management','Programmatic Sales','Customer Success','Digital Advertising','Strategy Development','Publisher Relations','Advertising Solutions','Account Management','Amazon Publisher Services','Integral Ad Science','Cox COMET','Gamut'],
questions
How did Jim Asip adapt to the challenges of the digital advertising landscape during his transition to Amazon Publisher Services?
What strategies did Jim Asip utilize at Integral Ad Science to enhance customer success for publishers?
In what ways has Jim Asip's educational background in Marketing/Management influenced his career path?
How has Jim Asip contributed to the growth of programmatic sales at Cox COMET, LLC?
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