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Jillian Upton
Brand Manager at Cellar One and The Wine Show Co Host at 96.5 Inner FM
Professional Background
Jillian Upton is a dynamic and passionate professional in the wine industry, seamlessly blending her love for exceptional wines with her marketing expertise. Currently, she serves as the Cellar One Brand Manager - D2C at Accolade Wines, where she crafts engaging wine campaigns that resonate with Cellar One members. Jillian’s role is pivotal, as she takes the lead in conveying the unique stories behind each bottle and ensuring that members receive value from their wine experience. Her deep-rooted enthusiasm for wine and her understanding of consumer sentiments make her an invaluable asset to Accolade Wines.
In addition to her work at Accolade Wines, Jillian co-hosts The Wine Show, a popular radio program based in Melbourne that airs Sunday mornings. On the show, she shares her insights and passion for wine, connecting with a wider audience and elevating the wine conversation in the community. Her engaging personality and knowledge of the wine industry have made her a beloved figure among wine enthusiasts.
Before her current endeavors, Jillian built a solid career in various roles, particularly in marketing and event management. She has held significant positions such as Senior Account Director - Events at Revolution360 and was a co-founder and Events Director at Afiniation, where she played an instrumental role in developing the Finance Technology Network. Her versatility is further showcased through her previous consultancy work at Upton Consulting, where she leveraged her skills to provide strategic insights.
Education and Achievements
Jillian holds a Bachelor of Arts (BA) in Advertising and Marketing from Charles Sturt University, where she developed a firm foundation in the principles of marketing, consumer behavior, and advertising strategies. This educational background has equipped her with a unique skill set that complements her current role in the wine industry. Throughout her career, she has demonstrated a commitment to continuous learning and professional development, furthering her capabilities in brand management and consumer engagement.
Jillian's achievements in various capacities highlight her ability to foster relationships and drive results. As a former Global Operations Director at SalesLabs and Operations Manager at Ernst & Young, she gained extensive experience in managing operations and delivering effective solutions. Furthermore, her diverse background as Awards & Agency Relationship Director at ADMA showcases her networking prowess and her ability to navigate the complex landscape of marketing and communications.
Achievements
- Cellar One Brand Manager at Accolade Wines: Leading innovative wine campaigns that resonate with consumers and promote wine appreciation.
- Co-host of The Wine Show: Engaging listeners with expert insights and a passion for wine every Sunday morning in Melbourne.
- Former Senior Account Director at Revolution360: Successfully managed events and client relationships, driving satisfaction and success.
- Co-founder of Afiniation: Instrumental in building a network that connects finance technology professionals and fosters industry collaboration.
- Extensive Operations Management experience: Proven track record in effective management roles at reputable organizations like Ernst & Young and SalesLabs, optimizing operations and enhancing performance.
Jillian Upton’s career is a testament to her passion and dedication to the wine industry, showcasing her ability to blend creativity with strategic thinking. Her commitment to enhancing the wine experience for consumers and her contributions to the broader community make her a standout figure in the industry.
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