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Jill Ferree
Co-Founder at Sun-ny Side Up
Professional Background
Jill Ferree is an accomplished professional with a diverse background in communication, marketing, and creative production, demonstrating her adaptability and innovative spirit in the fast-paced world of media and advertising. She co-founded Sun-ny Side Up, a company that highlights her entrepreneurial skills and commitment to bringing fresh and engaging ideas to the marketplace. With a rich history of working at Wilhelmina, one of the most recognized modeling and talent agencies in the world, Jill has held multiple positions over the years that showcase her talent in creative production and marketing.
At Wilhelmina, Jill served as Senior Creative Producer, where her responsibilities included overseeing various creative projects from conception to execution. Her prior roles at the agency, including Senior Creative Services + Marketing Manager and Creative Services & Marketing Manager, allowed her to craft strategies that effectively communicated brand messages and engaged audiences across different platforms. Through these roles, Jill honed her skills in project management, team collaboration, and creative problem-solving, becoming a key asset to the organization.
Before her tenure at Wilhelmina, Jill accumulated extensive experience at PMK•BNC, a leading public relations and marketing agency. She began her journey there as a Junior Account Executive, where she developed fundamental skills in client relations and account management. As she advanced through the ranks to Senior Account Executive, Jill played a crucial role in executing successful publicity campaigns for various clients in the entertainment, fashion, and lifestyle sectors. Her early experience as Executive Assistant to the COO/EVP provided her with invaluable insight into the operational side of the business, further enhancing her understanding of client needs and agency dynamics.
Jill's professional journey also includes a formative experience as a Publicity Intern at Island Def Jam Music Group, where she was immersed in the vibrant world of music marketing and promotion. This internship provided her with a strong foundation in the public relations landscape, helping her to build essential networking skills and an understanding of the unique challenges and rewards of the industry.
Education and Achievements
Jill earned her B.A. in Communication Studies from the University of Michigan, a prestigious institution known for fostering critical thinking and effective communication skills. Her education equipped her with the analytical and strategic capabilities necessary for successful communication within various sectors. Throughout her academic journey, Jill also engaged with hands-on experiences, including her role as a Coach and Camp Counselor at the University of Michigan Soccer Camp, where she honed her leadership and training skills while inspiring young athletes.
Her academic background, combined with her extensive career experience, has not only shaped her expertise in communication and marketing but also allowed her to cultivate a unique perspective on the intersections of creativity, technology, and audience engagement.
Notable Contributions
In addition to her leadership at Sun-ny Side Up and her previous roles at Wilhelmina and PMK•BNC, Jill has consistently contributed to projects that prioritize innovation and impact. With a keen understanding of market trends and consumer behavior, she has crafted targeted marketing campaigns that resonate with diverse audiences.
As a co-founder of Sun-ny Side Up, Jill is not only focused on business growth but also actively participates in community-building and creative exploration. Her work reflects a strong commitment to providing audiences with content that is both informative and enjoyable, embodying her belief in the power of positive storytelling in today’s media landscape. Through her leadership and collaborative efforts, Jill continues to influence the advertising and marketing industries while empowering others to pursue their passions.
tags':['Creative Production','Marketing Management','Communication Studies','Public Relations','Entrepreneurship','Wilhelmina','PMK•BNC','Sun-ny Side Up','Media Strategy','Audience Engagement','Content Creation','Leadership','Team Collaboration','Project Management','Brand Strategy'],'questions':['How did Jill Ferree transition from her early career as an intern at Island Def Jam Music Group to becoming a Senior Creative Producer at Wilhelmina?','In what ways has Jill Ferree’s education at the University of Michigan influenced her career trajectory and leadership style?','What inspired Jill Ferree to co-found Sun-ny Side Up, and what vision does she have for the company’s future?','How does Jill Ferree apply her communication studies degree to her work in marketing and creative production?','What are some key marketing campaigns that Jill Ferree oversaw during her time at Wilhelmina that highlight her innovative approach?']} assistant to=browser code$json={
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
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Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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