Jill Cassidy

Jill Cassidy is the Marketing Manager at GDK (German Doner Kebab), a position she has held since July 2022. In her role, she focuses on growing customer acquisition and market share by creating and launching marketing propositions across various business sectors, including grocery and general merchandise. Cassidy has a rich background in marketing, having previously worked in notable positions such as Head of Marketing at Viva Italia Group and Senior Retail Product Marketing Manager at Ferrero.

Her career includes significant experience in campaign management and marketing strategy development, particularly during her time at Sainsbury's, where she led successful campaigns that contributed to market share growth. Cassidy holds a BA (Hons) in Media Studies from the University of Stirling, which complements her extensive professional experience in marketing across different industries, including banking and retail.12