Jill Cassidy is an accomplished marketing professional with vast experience in industries such as engineering, banking, and retail. She worked in Tesco Bank and Sainsbury's Bank as Campaign Manager before working her way up to the roles of Marketing Manager and eventually Marketing Proposition Development Manager at Sainsbury's. As a Proposition Development Manager, she led cross-functional teams working on projects such as campaigns for increasing market share in the frozen food sector and Halloween promotions. She is known for her tenacity and keen eye for detail, which she utilizes to develop effective strategies that deliver on business objectives. Outside of managing campaigns, Cassidy also enjoys collaborating with people in diverse roles to maximize campaign outcomes while maintaining budgets and timescales. Cassidy has a BA (Hons) in Media Studies from the University of Stirling, and she has worked for Senior Retail Product Marketing Manager at Ferrero, among other companies.