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Jill Bartoshevich
Director Global Marketing - Consumer at Coty - OPI
Professional Background
Jill Bartoshevich is a dynamic consumer and professional innovator renowned for her outstanding expertise in brand building, business development, and strategic partnerships within the marketing sector. With over 22 years of dedicated experience, Jill has specialized in marketing to nail professionals and women aged between Gen-Z and 35 years, effectively engaging both professional and retail channels. Her extensive career spans various pivotal roles in renowned organizations, where she has consistently delivered first-to-market initiatives and comprehensive marketing campaigns.
In her current role as the Director of Global Marketing for Consumer at Coty, specifically for the OPI brand, Jill is at the helm of driving innovative marketing strategies that resonate with consumers and nail professionals alike. Her experience with OPI Products, Inc. as the Director of Global Marketing for Color Collections has equipped her with a unique perspective on color innovation and consumer preferences in the nail industry, enabling her to forge impactful connections with her target audience.
Jill's career also includes a significant tenure as a Senior Marketing Manager at OPI Inc, where she honed her expertise in market analysis and competitive positioning. Additionally, her role as a Brand Manager at American International Industries allowed her to further develop her skills in brand management and marketing strategy, laying a solid foundation for her future successes. Jill's comprehensive understanding of brand dynamics, consumer behavior, and effective campaign execution makes her a respected thought leader in the marketing domain.
Education and Achievements
Jill Bartoshevich holds a Bachelor’s Degree in Marketing from the University of Wisconsin-Milwaukee, where she cultivated her passion for marketing and brand strategy. Her academic background has provided her with a robust understanding of marketing principles that she has effectively applied throughout her career.
Over the years, Jill's innovative approach to marketing has earned her accolades and recognition within the industry. Her dedication to creating impactful campaigns and her ability to think outside the box have positioned her as a go-to expert for businesses looking to elevate their brand presence and connect with consumers in meaningful ways.
Notable Achievements
Jill has successfully spearheaded numerous first-to-market initiatives and has played a vital role in the launch of several marketing campaigns that have set benchmarks in the beauty and nail industry. Her mantra of 'make it happen' reflects her proactive attitude and relentless drive to achieve results. Jill's exceptional ideation and execution skills are matched by her ability to collaborate effectively with diverse teams, ensuring that all stakeholders are aligned and engaged in the process.
She is frequently sought after for insights on engaging the Gen-Z demographic and understanding the evolving preferences of young women, particularly in relation to beauty and personal care products. Her strategic mindset and deep understanding of consumer trends have led to successful collaborations and partnerships that enhance brand visibility and market reach.
Jill's influential role in the landscape of nail care marketing not only demonstrates her strong industry presence but also reflects her commitment to innovation and excellence. With a proven track record of delivering results and an ongoing passion for her profession, Jill Bartoshevich continues to inspire those around her, driving positive change in the marketing landscape.
tags([
Expert in marketing to nail professionals
Brand building
Business development
Strategic partnerships
Consumer marketing
Professional marketing
Marketing campaigns
Gen-Z marketing
Retail channels
Color innovation
Brand management
OPI brand marketing
Consumer engagement
Professional and retail marketing
Women in marketing
First-to-market initiatives
Nail industry marketing
Collaboration in marketing
University of Wisconsin-Milwaukee marketing
Strategic marketing leadership
Consumer behavior analysis
Campaign execution excellence
Thought leadership in business marketing
Innovative marketing solutions
Nail professionals marketing
Nail care brand strategy
Cot
Coty marketing initiatives
Location
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