Jey Perie

Jey Perie is the founder of La Noxe, a unique cocktail lounge and discotheque located in New York City.14 La Noxe is situated in an unconventional and intriguing location - inside the 28th Street subway station, specifically in a former illegal massage parlor.12

Background and Experience

Perie's diverse international background has significantly influenced La Noxe's concept and philosophy:

• He lived in Tokyo for six years, where he learned about creating high-end experiences in small spaces.1
• He also spent time living in Barcelona.2
• His roots are in the South of France.2

This blend of experiences from different cultures and cities has shaped La Noxe's unique atmosphere and approach.

La Noxe Concept

Perie describes La Noxe as a "Café de Nuit" that aims to bring Mediterranean energy into a quintessential New York location.2 The venue is known for its eclectic and glamorous speakeasy-like atmosphere, although Perie himself doesn't particularly embrace the speakeasy label.13

Vision and Inspiration

Perie's vision for La Noxe is ambitious and nostalgic. He has stated:

"Bemelmans Bar at The Carlyle in New York is the last establishment in New York where I truly feel inspired without being overwhelmed. I want La Noxe to become The Bemelmans of my generation."2

Previous Experience

Before founding La Noxe, Perie owned a successful dance club in Williamsburg.3 This background in the nightlife industry likely contributed to his expertise in creating La Noxe's unique atmosphere.

Success and Popularity

La Noxe has quickly become a popular destination in New York City. On any given night, there are reportedly 900 people on the waitlist, indicating its high demand and exclusivity.1

Jey Perie's innovative approach to hospitality, blending international influences with New York's unique character, has positioned La Noxe as a notable addition to the city's vibrant nightlife scene.