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Jetta Bates
Global Marketing Leader, Brand Strategist and Storyteller for Luxury / Premium Consumer + Travel + Retail Brands▪️Experiential Events▪️Launch Campaigns▪️Influencer Relations▪️Engaging Speaker + Travel / Lifestyle Media
Jetta Bates is a multifaceted professional with expertise in brand strategy, influencer relations, and integrated media marketing. She currently serves as a Subject Matter Expert and Guest Speaker at Northwestern University School of Communication, focusing on Brand Strategy and Influencer Relations.
Professional Background
Jetta is known for her keen eye for value, authenticity, and luxury, which she applies to transform creative projects into something truly special, making them human, relatable, and undeniably unique.1 Her professional experience includes:
- Brand Marketing: She is an accomplished Brand Marketing Strategist and Advisor.6
- Media Marketing: Jetta has extensive experience as an Integrated Media Marketing and Business Development Specialist.6
- Public Relations: She has expertise in public relations, particularly in navigating the current media climate.7
Leadership and Expertise
Jetta is recognized for her leadership skills and insights:
- She emphasizes the importance of leveraging each team member's strengths to meet organizational needs.5
- Her work involves collaborating with luxury brands, highlighting the significance of alignment and cultural fit in leadership roles.8
Recent Achievements and Activities
- In 2024, Jetta received the Young Professional Award from The Chicago Council on Science and Technology, recognizing her contributions to her field.3
- She appeared on WGN's Spotlight Chicago in April 2024, discussing relevant topics at the end of Women's History Month.4
Personal Notes
- Jetta celebrates her birthday in July.2
- She values professional development and stays active in her field, regularly sharing insights and experiences on social media platforms.
Jetta Bates' diverse skill set, leadership experience, and expertise in brand strategy and influencer relations make her a valuable asset as a Subject Matter Expert and Guest Speaker at Northwestern University School of Communication.