Jethro Ferguson is a veteran marketer with over 20 years of experience in digital marketing, content creation, and technology. He has held top-level positions in some of the world's leading organizations, including IBM, American Express, and Procter & Gamble. Jethro is a graduate of the prestigious NYU Stern School of Business and Middlebury College. He is recognized as an intrapreneur and thought leader who is adept at spotting growth opportunities and driving change across multi-disciplinary teams. He is an expert in building consultative relationships with the c-suite across several industries, managing P&L, and fostering a culture of accountability.

Most recently, Jethro led Publicis Groupe's disruption of the traditional advertising content supply chain by introducing a new scaled "Content Factory" model at the Holding Company level. He continues to partner with Publicis Groupe's largest client, Procter & Gamble, to evolve the first-of-its-kind model. Because of Jethro's ability to blend strategic vision (10,000 ft) and operational excellence (10 ft), his clients enlist his services to help them transition from marketing to experience-driven businesses.

When he's not working, Jethro spends his time in the kitchen cooking with his wife, coaching one of his four kids on the sideline, fly fishing out West or suffering as a NY Jet's fan.