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Jessy Whitehead
Director, Merchandise Planning & Allocation at goop.com
Professional Background
Jessy Whitehead boasts an impressive career marked by strategic excellence in merchandise planning and allocation within the dynamic realm of e-commerce. Currently serving as the Director of Merchandise Planning & Allocation at goop.com, Jessy has established herself as a leader in the field, deftly navigating the complexities of digital retailing and contributing to the growth of one of the most recognized wellness brands. Her role encompasses the meticulous management of inventory and the development of innovative strategies that align with consumer trends and insights, making her a pivotal force in driving the success of goop's merchandise initiatives.
Before joining goop.com, Jessy Whitehead made significant contributions to Zwift as the Director of Merchandising, E-Commerce. During her tenure there, she was instrumental in optimizing the online sales process and enhancing the customer experience through effective merchandise planning tailored to the unique needs of the fitness gaming community.
Jessy also held the position of Sr. Director of Merchandise Planning & Allocation at Parachute Home, where she honed her skills in product assortment and inventory management, ensuring the brand maintained a strong foothold in a competitive market known for its commitment to quality home goods. Her foundational experience in merchandising began at Reformation as a Merchandiser in E-commerce, where she played a vital role in the brand's sustainable garment offerings while collaborating with teams to enhance visual merchandising online.
Earlier in her career, Jessy Whitehead served as a Wholesale Assistant at Christian Louboutin, immersing herself in the luxury retail space that further solidified her understanding of high-end consumer expectations and inventory management. She also ventured into digital marketing as a Digital Marketing Associate at ANN INC., gaining critical insights into brand promotion and audience engagement strategies that are essential for driving e-commerce success.
Education and Achievements
Jessy Whitehead received her Bachelor of Arts degree in Journalism from New York University. This academic background equipped her with exceptional communication skills and a robust understanding of market narratives, both of which she has effectively integrated into her career in merchandising and e-commerce. Her journalism education enables her to evaluate trends critically and convey compelling brand stories that resonate with consumers.
In addition to her academic accomplishments, Jessy also has experience as an Associate Editor at MarloThomas.com and The Huffington Post. This editorial role sharpened her editorial eye and honed her ability to craft engaging content, a skill that remains invaluable in the e-commerce landscape where storytelling plays a crucial role in connecting with customers.
Achievements
Throughout her career, Jessy Whitehead has demonstrated remarkable success in various leadership capacities and has achieved numerous milestones that underscore her expertise and commitment to excellence. Some of her notable achievements include:
- Developing innovative merchandising strategies at goop.com that significantly improved inventory turnover and customer satisfaction.
- Leading cross-functional teams at Zwift to enhance the overall online shopping experience, resulting in a measurable increase in customer retention and brand loyalty.
- Successfully managing multi-million dollar budgets at Parachute Home, where her strategic decisions contributed to the brand's significant growth in both physical and online sales.
- Playing a key role in promoting and selling Reformation’s sustainable fashion line through strategic online merchandising initiatives.
- Gaining valuable insights and experience in the luxury market while at Christian Louboutin, where she supported the operations of one of the world's most prestigious footwear brands.
Jessy Whitehead continues to be a trailblazer within the e-commerce and merchandise planning sectors, where her blend of creativity and analytical thinking positions her at the forefront of retail innovation. Her background in journalism not only enriches her professional narrative but also enhances her ability to evaluate market dynamics and consumer behavior effectively. With an impressive track record of accomplishments across multiple high-profile organizations, Jessy is poised for continued success in influencing the next phase of growth for the brands she represents.