Jessie Scoullar

Jessie Scoullar is the founding director and Chief Strategist at Wicksteed Works, a boutique consultancy focused on empowering musicians to maximize their audience and sales potential.1

Background and Experience

Scoullar gained her initial experience in direct-to-fan marketing at Topspin Media's Creative Services team, where she produced campaigns for major artists like Fatboy Slim, Sigur Rós, and Paul McCartney.1 In 2012, she established Wicksteed Works as an independent direct-to-fan agency, working with notable artists such as PJ Harvey, Noel Gallagher, Mumford & Sons, and Laura Marling.1

Expertise

Jessie Scoullar is known for her expertise in:

• Audience communication strategies
• Email marketing
• Ecommerce strategy for musicians
• Direct-to-fan marketing and retail campaigns5

She is particularly skilled in helping artists connect with their fans, optimize their online presence, and maximize sales across music, merchandise, and tickets.1

Professional Contributions

Scoullar has made significant contributions to the music industry:

• She developed an industry-leading comparison tool called "Which Platform" to help music professionals choose the best direct-to-fan ecommerce platform.1
• She has created guides for musicians, including one on setting up fan clubs and membership schemes.2
• Scoullar has spoken at industry events, such as giving a presentation on data privacy and GDPR at FastForward 2018.3

Current Role

As Chief Strategist at Wicksteed Works, Jessie Scoullar continues to offer her expertise in audience communication, email marketing, and ecommerce strategy.4 She is described as a curious and reliable creative, passionate about empowering musicians through connection, communication, and coordinating effective direct-to-fan campaigns.14