USC Annenberg School for Communication and Journalism

University of Michigan

Director of Communications

• Create, implement and oversee strategy and execution of content for communications across all owned channels and platforms ensuring alignment with organizational priorities as well as brand consistency.
• Strategic development and oversight of implementation of overarching communications strategy, specifically in the areas of branding, internal and external communications, social media, editorial content, PR, and crisis communications, all done through a DEI lens.
• Provide oversight to the communications team of eight, ensuring brand consistency and digital-first storytelling, share alumni stories and connect more than 680,000 alumni with U-M.
• Oversee creative campaign development, the editorial planning process for owned channels. 
• Lead, manage and supervise the communications team setting work schedules and priorities, providing opportunities for personal and professional growth through regular guidance, and encouraging training while presenting new techniques, and recruiting/hiring staff.
• Manage the editorial team for the Michigan Alum quarterly magazine. 
• Development and management of communications program budget ($500K+) and resource allocation.
• Advise senior leadership, executives, and campus partners.

Alumni Association of the University of Michigan

Senior Director of Communications

Skills: Editorial · Branding · Budget Process · Social Media Strategy · Social Media Communications · Thought Leadership · Communications Strategy · Content Strategy · Social Media · Public Relations · Leadership · Social Marketing · Brand Management · Digital Marketing · Digital Engagement · Project Management · Marketing Strategy · Strategic Thinking · Writing · Team Leadership · Video · Nonprofit Organizations · Communication · Annual Budgeting · Client Relations · Diverse Groups · Digital Content · Conflict Resolution · Crisis Communications · Corporate Communications · Communications Management · Content Development

Director Of Communications

Developed curriculum and taught social media and influencer marketing workshops to classes of 30+ students.

Stanford University

Instructor, Stanford Continuing Studies

• Led integrated marketing and communications, social media, brand strategy and exemplary customer service for clients including: Twitter, PepsiCo Recycling, Danone North America, The United Ways of California, Credit Karma, Susan G. Komen Foundation, Light + Fit, Klaviyo, Zapier and Verizon Connect.
• Led multiple teams, managed multiple work streams simultaneously, built the path from creative brief to delivery on deadline managing the complete process for strategic integrated marketing and communications campaigns. Managed all aspects of account health and profitability from budgets to contracts, allocations, time tracking, internal and external stakeholder relationships and metrics reporting and analysis. 
• Managed team of 15+ creatives (designers, videographers, writers, strategists) making impactful marketing content. 
• Created and managed client project budgets up to $1M. 
• Partnered with clients to drive their business objectives and build their brand using: creative thinking, innovation, media skills, thoughtfully crafted and strategic insights and quality deliverables.
• Developed and maintained long-term relationships with senior clients and executive teams through strategic counsel, managing challenges and bringing proactive ideas to the table.

Praytell

Senior Account Director

• Tweeted for Twitter daily (before Elon took over).
• Led social strategy, community management, content curation and creation and influencer partnerships for Twitter's official video handle, @TwitterVideo. 
• Managed and grew the channel from 30K followers in 2015 to its current community of 15M+ followers.

Account Director

• Supported indigenous communities and protected the Amazon rainforest through strategic communications and visual storytelling by managing social media, public relations and curating and creating online content. 
• Managed press relationships with documentary filmmakers and international journalists (The New York Times, Al Jazeera, The Guardian, National Geographic, Fusion). 
• Grew @amazonwatch's Instagram community to 18k+ followers, Facebook to 113k+ likes and Twitter to 38k+ followers.
• Produced innovative visual content including Keep the Oil in the Ground YouTube viral video featured on Upworthy (1.8+ million views).

Amazon Watch

Media and Communications Manager

In 2012, I made a bold decision to vagabond to over 40 countries around the world. It was epic. Sometimes it was hard. I saw and learned a lot and fell in love with our wild earth. I wrote about some of it on my blog: missjessrose.com. 

After over a year on the road, I returned to California where I began a new life chapter commited to using my storytelling skills to make the world a better place. 

Places I have been:
Argentina // Australia // Austria // Belgium // Black Rock City // Brazil // Canada // Caribbean // Chile // China // Colombia // Croatia // Czech Republic // Demark // Dominican Republic // Ecuador // England // France // Germany // Hong Kong // Hungary // Iceland // India // Indonesia // Ireland // Italy //  Mexico // Monaco // Myanmar // Netherlands // New Zealand // Peru // Poland // Qatar // Scotland // Slovakia // Slovenia // South Africa // South Korea // Spain // Sweden // Switzerland // Thailand

Career Break

Travel

• Co-creator of online platform which promoted awareness about impact of non-renewable energy disasters through best-in-class reporting, research, social media and community engagement. 
• Led design direction, created brand identity, platform, transmedia campaign and viral video content. Managed social media strategy, content and assets. 
• Webby Awards: Activism, Green, Activism (People's Choice) in 2012

Counterspill

Creative Director

Translated unique brand platforms into a visual language through the use of strategic communications for: Google, ADP, PayPal, X.commerce, UWLA, Synagro.

Innovation Protocol

Senior Analyst, Creative Strategy

• Art Direction for the documentary film 'Do You Trust This Computer?' (2018)
• Art Direction for the documentary film 'Revenge of the Electric Car'​ (2011)
• Produced an environmental short film, America's Green Ambassadors, shot in Copenhagen for the Rio+20 United Nations Environmental Conference on Sustainable Development.

Papercut Films

Producer

• Created and managed brand and social media strategies that support Tiziano’s mission, which was to teach people in post conflict situations how to use new media tools to effectively tell their stories. 
• Ideated and guided strategy for brand launch. 
• Fast Company’s ten most innovative companies of 2014 
• SXSW Interactive Award for Activism, 2011

The Tiziano Project

Art Director

• Designed and produced visual communications including: social media content, print collateral, identity systems, and branded content. 
• Created and wrote internal strategic marketing campaigns, brand strategies and social media plans. 
• Developed visual identities and style guides. 
• Art directed and conducted photo shoots.

University of Southern California

Visual Communications Designer & Strategist

Critically analyzed data, tracked quality and content of user search information and wrote comprehensive reviews comparing data sets.

Google

Quality Rater/Analyst

Designed, executed, and produced effective visual marketing presentations.

Campbell Ewald

Graphic Designer

• Designed, executed and produced visual marketing and communication assets from start to final production. 
• Managed relationships with clients, vendors and high-end donors nationwide. 
• Organized, directed and conducted photo shoots on location in Michigan, New York and Chicago for LSAmagazine.

• Conducted, managed and art directed complete portrait sittings both in and out of the studio.  
• Designed, arranged and coordinated visual backgrounds and scenes for each unique sitting. 
• Photographed on-site events (dances, parties, weddings, etc.). 
• Managed clients throughout entire portrait process and directed and managed assistants.

Jessica Yurasek