Jessica Williams

Jessica Williams is an accomplished marketer known for her track record of success with leading global brands in the technology and entertainment industries.

With expertise in bringing simplicity to strategic challenges, launching new products, and utilizing data for informed decision-making, Jessica excels as a cross-functional leader.

Her skills in team-building, analytics, and consumer-focused strategy development have allowed her to drive product adoption, enhance brand equity, achieve revenue goals, and increase market share.

Jessica is highly proficient in translating data into strategic insights, fostering effective communication, and building and motivating productive teams.

Her key highlights include brand and product marketing across diverse channels, multi-million dollar digital campaign planning, team management, marketing analytics, and sales enablement.

Jessica's educational background includes a Master of Arts in Psychology from John Jay College and a Bachelor of Arts in Psychology, Statistics, and Criminal Justice from Arizona State University.

Her extensive professional experience includes roles such as Director of Brand Marketing & Partnerships at Shopify, Brand Advisory Expert at JoinREACH, Brand Innovators Labs Advisor, and various senior marketing positions at Visa, Coinbase, and other reputable organizations.

Jessica's colleagues and peers describe her as thoughtful, inclusive, positive, and someone who seeks alignment and sees all scenarios before making decisions, reflecting her strategic, collaborative, and customer-centric mindset.