Jessica Sobel

Jessica Sobel is the Vice President of Strategic Growth Initiatives at Freshpet, a company known for its refrigerated pet food products. Based in New York, she has a strong background in strategic growth and marketing within the consumer goods sector.

Professional Background

• Current Role: As VP of Strategic Growth Initiatives at Freshpet, Sobel focuses on enhancing customer experiences and driving growth through innovative subscription models. She has been involved in initiatives like the Ordergroove Bundles Suite, which aims to provide tailored meal plans for pets based on their health needs.13
• Education: Sobel is an alumnus of Harvard Business School, which contributes to her expertise in strategic management and growth initiatives.2

Contributions

Sobel has emphasized the importance of personalized experiences for pet owners, stating that offering customized meal bundles is critical to Freshpet's value proposition. Her work aims to increase customer lifetime value and enhance recurring revenue streams for the brand.14

Online Presence

She maintains a professional profile on LinkedIn, where she connects with industry peers and shares insights related to her work in strategic growth.2