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Jessica Hilton
Strategic Storytelling Through Branded Content
Jessica Russell Hilton is a seasoned writer with a passion for advertising and brand communication.
With a Bachelor of Arts in Advertising from the University of Southern Mississippi, Jessica's expertise lies in creating compelling content that resonates with audiences.
She has honed her skills through experiences at various ad firms, including being the sole in-house writer for two Jackson-based agencies before joining GodwinGroup.
At GodwinGroup, Jessica serves as the Associate Creative Director of Creative Content, utilizing her versatility in writing styles to cater to a diverse clientele.
Her portfolio includes renowned brands like Humana, American Red Cross, and regional banks, demonstrating her ability to adapt to different industries.
Jessica's approach involves aligning creative strategies with business objectives to ensure that every message contributes to the client's overarching goals.
She is well-versed in crafting copy and content for a wide range of media platforms, from traditional to digital, showcasing her adaptability in the ever-evolving advertising landscape.
Jessica's background includes working with clients like FedEx Ground, MedjetAssist, Mississippi Power, Baptist Medical Clinic, and craft beer distributors, indicating her broad industry exposure.
Her profound understanding of the power of branding allows her to create engaging narratives that establish genuine connections between brands and their audiences.
Jessica Russell Hilton's dedication to her craft, combined with her formal education and hands-on experience, makes her a valuable asset in the realm of advertising and creative content.