Jessica Robinson

Jessica Robinson is the Vice President of Brand and Activation at Northwestern Mutual, where she leverages her extensive marketing experience to build and enhance brand strategies. Her professional journey includes significant roles at major companies such as Kraft Foods, PepsiCo, and Heineken, which have contributed to her expertise in brand planning and integrated campaign activation.12

Professional Background

• Current Role: Vice President of Brand and Activation at Northwestern Mutual.
• Previous Experience: Worked with notable brands like Kraft Foods/Nabisco, PepsiCo, and Heineken.
• Expertise Areas:
  • Strategic Development
  • Brand Planning
  • Integrated Campaign Activation
  • Digital Marketing
  • Social Media Strategy

Achievements

Jessica has been recognized for her contributions to brand activation marketing, serving on the jury for the 2022 ANA Super REGGIE Awards, which honors excellence in brand marketing campaigns.2 Her work focuses on creating impactful strategies that resonate with diverse audiences and drive results.

Education

Jessica Robinson holds a degree from Ithaca College, which has laid the foundation for her career in marketing and brand management.3

For more insights into her professional journey, you can find her on LinkedIn under the username jessicarobinsonmarketing.