Northeastern University

Event Marketing @ Contrary

Joined Contrary as employee #8 and its first event marketing hire, responsible for driving the event marketing and experiences strategy to build its communities and bring the Contrary brand to life. Oversaw the strategy and execution of 50+ events annually and a team of two.

Contrary is a talent and research-driven investment firm. We back a small number of exceptional people and the companies they build, from seed to scale.

Contrary

VP, Event Marketing

Skills: Teamwork · Communication · Budgeting · Brand Strategy · Client Services · Press Releases · Strategy

Director of Event Marketing

Head of Event Marketing

Oversaw portfolio onboarding, public relations and content marketing, BCV's social media platforms, and large-scale marketing events.

Responsible for coming up with the virtual strategy and multi-channel plan to support our 150+ portfolio companies amidst the pandemic. 

Consulted portfolio founders and leaders on their marketing and PR strategy on a daily basis.

Bain Capital Ventures

Marketing and Communications

Orchestrated BCG's client events in North America from strategy through execution, serving Fortune 500 c-suite executives. From our annual CEO Summit led by BCG’s CEO and leading Fortune 500 CEOs to a 200+ cross-functional, cross-industry multi-day conference, and everything in-between. 

Responsible for venue and vendor sourcing and negotiation, budget management, audience identification and communication development, stakeholder management, content development and speaker logistics, on-site team management and production, and KPI reporting and analysis post-event.

Boston Consulting Group (BCG)

North America Marketing Events Senior Specialist

Skills: Teamwork · Communication · Client Services · Strategy · Microsoft Office

North America Marketing Events Specialist

Joined BCG's Denver office as its eighth employee. Instrumental in driving business development in the Denver area and supporting case teams across the U.S. South.

Client Services Associate

Skills: Communication · Microsoft Office

North America Marketing Events Assistant

Joined TJX as a co-op, responsible for supporting the launch of the Maxx life campaign and collaborating cross-functionally with creative, digital marketing, and email marketing to develop in-store signage and multi-channel campaigns.

The TJX Companies, Inc.

Brand Marketing Associate, T.J. Maxx

Joined Care.com as a co-op when they were <250 people. Supported all public relations and content marketing initiatives, including video production, pitch development, and producing 7 unique articles for the site.

Jessica (Retrum) Burk