Jessica Pumo

Jessica Pumo is a dynamic professional with a proven track record of strategic vision and operational proficiency, particularly in the marketing and branding space. As the former head of Employee Brand Marketing at Massage Envy Franchising, Jessica successfully led various high-impact projects, including rolling out an applicant tracking system, developing employee value propositions, launching new websites, and executing recruitment campaigns.

Jessica thrives in fast-paced environments, evident from her ability to excel under tight timelines, even while transitioning to motherhood. She is passionate about creating pioneering strategies to tackle new challenges, especially when working collaboratively with talented individuals.

With a background in Applied Linguistics and Spanish and Sociology, Jessica brings a unique perspective to her marketing roles, blending creativity with analytical thinking. Her skills and capabilities range from leadership and strategy development to marketing, communications, analytics, research, and proficiency in various platforms and applications.

Jessica's leadership abilities shine through her talent strategy, team development, cross-functional leadership, partnership building, and budget ownership. She is adept at crafting customer and employee experience strategies, leveraging insights from Lean Canvas and Agile Methodologies to drive business success.

In marketing, Jessica's expertise spans product marketing, lead generation, marketing automation, PPC, SEO/SEM, and event marketing. Her strong communication skills extend to internal and corporate communications, public relations, and reputation management. She is also skilled in data analytics, research, and utilizing platforms like Salesforce, Marketo, and Umbraco.

Jessica's educational background and diverse professional experiences, including roles at Tallwave, Pearson, and Arizona State University, have equipped her with a well-rounded skill set and a broad perspective on marketing and strategic leadership.