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Jessica Potter
Creative Services Manager at Avera
Professional Background
Jessica Potter is an accomplished Creative and Brand Manager at Avera Health, where she brings a wealth of experience and creativity to the healthcare industry. Her role involves overseeing branding strategies, enhancing the patient experience through visually engaging materials, and ensuring that the organization's health communication is impactful and effective. With a knack for creativity and a deep understanding of brand messaging, Jessica has made significant contributions to Avera Health, helping to elevate the brand’s presence and resonance among patients and stakeholders.
Before joining Avera Health, Jessica honed her skills as a Graphic Designer at several esteemed organizations. At JP Creative, she played a vital role in crafting compelling visual content, allowing her to work across diverse platforms and collaborate closely with clients to fulfill their design needs. Prior to that, she was a Graphic Designer at Avera McKennan Hospital & University Health Center, where she developed materials that effectively communicated critical health information to the community, shaping how patients perceive and interact with the healthcare system.
Further back in her career, Jessica contributed her design talents to the Waconia Patriot, applying her creativity in a fast-paced environment and producing eye-catching designs that informed and engaged readers. Throughout her journey, she has amassed a variety of experiences that make her a versatile and dedicated professional.
Education and Achievements
Jessica's educational background lays a strong foundation for her successful career in design and branding. She studied at Belgrade Brooten Elrosa, building her interpersonal skills and an appreciation for communication. Furthering her education, she earned an Associate of Applied Science (AAS) degree in Communication Arts and Design from Alexandria Technical and Community College. This program offered Jessica the technical skills and theoretical knowledge necessary to thrive in the competitive field of graphic design.
Jessica's achievements go beyond her educational credentials; she has continually demonstrated her commitment to excellence in every role she has held. Through her creativity and strategic thinking, she has led numerous projects at Avera Health that have enhanced brand awareness and patient engagement. She truly embodies the spirit of innovation and collaboration, always seeking new ways to connect with communities through effective health communication.
Notable Projects and Contributions
Throughout her career, Jessica has undertaken notable projects that highlight her expertise in graphic design and brand management. At Avera Health, she has successfully managed the development of comprehensive marketing campaigns that incorporate modern design elements and align with organizational goals. These campaigns range from enhancing digital platforms to creating print materials that resonate with a diverse audience. Moreover, her keen eye for detail ensures that all visual communications are not only aesthetically pleasing but also convey the necessary information clearly and concisely.
Jessica’s design work has empowered Avera Health to foster deeper connections with its community, reinforcing the brand’s mission to provide quality healthcare and support to patients and their families. Her collaborative approach involves engaging with various stakeholders to demonstrate a holistic understanding of the brand’s needs and the communities it serves.
Achievements
- Successfully managed and executed multiple high-impact branding projects at Avera Health, enhancing the organization's market presence.
- Developed visually engaging materials that effectively communicate health information, leading to improved patient engagement.
- Leveraged skills in graphic design and branding to support health communication initiatives that resonate with diverse audiences.
Conclusion
Through her dedication and innovative mindset, Jessica Potter stands out as a leading figure in the intersection of design, branding, and healthcare communication. Her work has made a lasting impact at Avera Health, and she continues to drive success through her creative endeavors.
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