Jessica Murphy

Jessica Murphy is a co-founder and senior executive at True Fit Corporation, a technology company that specializes in personalization solutions for the footwear and apparel retail industry.12 Here are some key details about her:

Professional Background

Jessica Murphy serves as the Co-Founder and Chief Customer Officer (CCO) at True Fit Corporation.4 She has been with the company since its inception and has played a crucial role in its development and growth.

True Fit's Mission

Under Jessica's leadership, True Fit has developed a data-driven personalization platform that aims to solve the problem of fit and size in online shopping for clothing and shoes.1 The company's technology helps match consumers with products that fit their unique preferences and body shapes, improving the overall shopping experience.

Industry Impact

Jessica and True Fit have made significant contributions to the retail technology sector:

• True Fit's platform decodes personal style, fit, and size for consumers, helping them make more confident purchasing decisions.1
• The company works with hundreds of retailers, analyzing consumer preferences and product attributes at a granular level.1
• Their technology aims to reduce friction in online shopping and address the challenges of contactless retail, which became especially relevant during the COVID-19 pandemic.1

Vision for the Future

Jessica envisions a future where sizing becomes "labeless," eliminating the need for traditional department classifications and offering a more personalized shopping experience tailored to each individual.2

Recognition

True Fit's innovative approach to retail technology has garnered industry recognition. The company was awarded "Retail Tech of the Year," highlighting its impact on the sector.3

Jessica Murphy's expertise in retail technology and her role in developing True Fit's personalization platform have positioned her as a notable figure in the intersection of fashion, retail, and technology.