Jessica Montoya is a highly accomplished professional with extensive experience in digital marketing, data analytics, and project management. She studied Business and Marketing at the University of Washington, where she received a Bachelor of Business Administration and a Bachelor's degree. Later, she completed her Master of Business Administration (MBA) at the University of Oxford, one of the world's most prestigious universities.

After completing her education, Montoya began her professional career as a Junior Associate at Mu Sigma Inc., where she worked on data analysis for various Fortune 500 companies. She continued to work at Mu Sigma Inc. for several years, where she quickly rose through the ranks to become an Associate, tasked with leading the team's data analysis efforts.

Montoya then worked at Yelp as an Account Executive, where she was responsible for managing and optimizing multiple accounts, generating revenue and bringing in new clients. Following this, she joined Leo Burnett, a leading advertising agency, where she worked in multiple roles over several years. From being an Analyst to a Senior Analyst, she was responsible for driving the success of several client accounts. Later she became an Account Manager, where she managed a cross-functional internal team, while leading and driving the success of multiple client accounts.

Montoya's passion lies in digital marketing, analyzing data, and leveraging insights to innovate and improve user experiences, She has created significant value during her time at Leo Burnett, where she launched a consumer loyalty program and implemented a series of test-and-learn plans for optimizing brand communication strategies using experimental design principles. Currently, she works at Amazon UK Books as a Vendor Manager for e-books in Australia.