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Jessica Mayfield
Senior Manager, International Marketing at Charles Schwab
Jessica Mayfield is a strategic advertising and marketing professional with over 23 years of experience, having worked on campaigns for renowned brands like Charles Schwab, Comerica Bank, Dell, U.S. Cellular, National Instruments, and Ralston Purina.
Her expertise spans domestic and international markets, excelling in both agency and client environments, with a specialization in Hispanic and international markets.
Jessica is known as a trusted client partner, skilled at developing traditional and interactive media solutions that deliver tangible results. She has a keen passion for international and multicultural marketing.
With 16 years of managerial experience, she has excelled in hiring and mentoring staff, overseeing project teams, and managing budgets of up to $4 million. Jessica is also fluent in English and Spanish.
Her specialties include branding, promotional marketing, strategic planning and execution, various advertising mediums, website design and development management, online marketing, client partnerships, team leadership, budget management, international marketing programs, media planning and execution, competitive analysis, and tools like Salesforce and Eloqua.
Jessica Mayfield pursued a BA in Mass Communications with a focus on Advertising at Texas State University. Her professional journey includes roles at Charles Schwab, nFusion, Enfatico, LatinWorks, Tocquigny, National Instruments, and Austin-American Statesman.