Jessica Massay

Jessica Massay is a seasoned marketing professional with over 20 years of experience in strategic planning, consumer insight-mining, and brand building.1 As the Owner and Chief Strategist at JUMP Insights + Planning, a company she founded in July 2006, Massay specializes in connecting people with each other and brands with consumers.13

Professional Background

Massay's expertise lies in identifying insights that drive meaningful connections. She describes herself as a hybrid researcher, anthropologist, marketer, team builder, and motivator.1 Her approach involves:

• Conducting collaborative sessions to tackle challenging business problems
• Incorporating both big data and "thick" data (nuanced, emotional information)
• Facilitating consumer research using innovative methods such as shopalongs, dine-alongs, and online forums

Career History

JUMP Insights + Planning:

• Owner and Chief Strategist (July 2006 - Present)
• Based in San Antonio, Texas

Bromley Communications:

• Group Account Planning Director (January 2000 - June 2006)
• Responsible for account planning and research for major clients like Procter & Gamble, Payless ShoeSource, and General Motors1

Education

• Master of Arts in International Communications and Latin American Studies from the University of Florida (1997-1999)
• Bachelor of Arts in Anthropology and Spanish from the University of Notre Dame (1992-1996)1

Skills and Approach

Massay's signature style emphasizes collaboration, team ideation, and co-creation. She is known for pushing teams to think harder and develop winning go-to-market strategies.1 Her anthropological background allows her to dig deeper into understanding human motivations, which she has been doing for over two decades.2

Jessica Massay's LinkedIn profile username is indeed jessica-massay-641360b, as mentioned in the query.1