Jessica Martin

Jessica Martin is a senior executive at Google, serving as the APAC Head of Privacy, Regulatory, Crisis & Risk.12 In this role, she focuses on several key areas:

Responsibilities and Expertise

Jessica Martin is an experienced strategy professional who specializes in:

1. Privacy and data protection
2. Regulatory affairs
3. Crisis management
4. Risk assessment and mitigation

Her work primarily revolves around the evolving advertising ecosystem in the Asia-Pacific region, with a particular emphasis on privacy concerns and regulatory compliance.4

Role at Google

As the APAC Head of Privacy, Regulatory, Crisis & Risk, Jessica Martin:

• Helps prepare stakeholders for a privacy-first future in digital advertising4
• Addresses the challenges of balancing customer privacy with business performance5
• Guides marketers and industry professionals on adapting to changing privacy landscapes6
• Engages with regulators and industry partners on privacy-related initiatives1

Notable Contributions

Jessica Martin has been actively involved in Google's privacy-related initiatives:

1. She has spoken about Google's plans to remove mobile ad IDs and the development of the Privacy Sandbox for Android.1
2. Martin emphasizes the importance of preventing "covert tracking" while maintaining the mobile ad ecosystem.1
3. She advocates for a collaborative approach with the industry to develop privacy-preserving solutions.1

Professional Outlook

Jessica Martin is described as being driven to enable growth in a world that is rapidly changing.2 She recognizes the increasing awareness of privacy issues and the need for businesses to adapt to new regulations and consumer expectations.3

In her professional capacity, Martin often provides insights and guidance to marketers and industry professionals on preparing for a privacy-first future in digital advertising.67