Jessica Malnik

Jessica Malnik is a seasoned marketing professional specializing in conversion content marketing and copywriting for B2B SaaS companies and professional service firms.34 As the Founder and Chief Content Strategist at JM Content Group, she leverages her expertise to help businesses grow through effective marketing strategies.1

Professional Background

Jessica's background includes:

• Journalism: She started her career in journalism, which laid the foundation for her strong writing skills.6
• Copywriting: She transitioned into copywriting, eventually starting her own business in this field.6
• Content Marketing: Jessica now focuses on conversion content marketing, combining her writing prowess with strategic marketing insights.3

Expertise and Services

Jessica offers a range of services to her clients, including:

• Content Strategy: She develops comprehensive marketing plans to help businesses achieve their growth objectives.1
• Copywriting: Jessica creates well-researched, high-quality copy for various marketing purposes.1
• Website Revamps: She assists clients with site rebrands and revamps, although she humorously admits that her own website might need some attention.5
• Marketing Optimization: Jessica helps clients double their marketing results without doubling their workload, focusing on efficiency and effectiveness.2

Professional Approach

Jessica's approach to marketing is characterized by:

• Continuous Learning: She emphasizes the importance of evolving as a marketer and adapting to new strategies.4
• Efficiency: Jessica focuses on maximizing results while managing workload effectively.2
• Research-Driven: Her work is grounded in careful research and industry knowledge.1
• Remote Work: She has experience working remotely and has insights to share on this topic.6

Jessica Malnik has established herself as a respected figure in the B2B SaaS and professional services marketing space, offering valuable insights and services through her company, JM Content Group.