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Jessica Lee
Marketing Director, Birdwell Beach Britches
Jessica Lee is a seasoned marketing and advertising professional with a diverse experience spanning over 13 years across various industries such as auto, retail, entertainment, and consumer packaged goods (CPG) brands.
Her expertise lies in overseeing, executing, and managing integrated marketing strategies to achieve brand initiatives and E-commerce goals using a wide array of channels including paid media, consumer retention, social media, content and affiliate marketing, e-mail campaigns, SEO, and SEM.
Jessica's approach encompasses the entire spectrum of marketing from strategic planning to execution, analytics, and data-driven optimizations, showcasing a comprehensive end-to-end mindset.
With a background in Interdisciplinary French & Francophone Studies, and Political Science from UCLA, Jessica has a strong educational foundation that complements her practical marketing skills and industry knowledge.
Throughout her career, Jessica has held key roles in reputable organizations, including being a Marketing Director at Birdwell Beach Britches and holding freelance positions such as West Coast Digital Director at Us Weekly and Digital Sales Director at Condé Nast.
Jessica also co-founded and served as the Executive Director of The Kind Foodist, exhibiting her entrepreneurial spirit and leadership capabilities beyond traditional marketing roles.
Her career journey includes stints as a Senior Account Executive at Videology Group, Media Planner at Saatchi & Saatchi Advertising, Media Planner at Rubin Postaer and Associates, and a Program Manager at AmeriCorps VISTA, showcasing her versatility and adaptability across different sectors and responsibilities.
Jessica Lee is known for her thoughtful leadership style, adept at guiding teams and various stakeholders with transparency, encouragement, and data-driven feedback to foster a collaborative and productive work environment.