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Jessica Lall
Chief Executive Officer at Central City Association
Jessica Lall is a prominent figure in urban advocacy and real estate, known for her leadership as the President and CEO of the Central City Association (CCA) of Los Angeles from 2016 until late 2022. During her tenure, she focused on enhancing the vibrancy of Downtown Los Angeles through various initiatives aimed at improving safety, housing, and community engagement. Under her guidance, CCA achieved significant policy accomplishments, including advocating for increased funding for public safety and promoting affordable housing solutions.12
In December 2022, Lall transitioned to become the Managing Director of CBRE's Downtown Los Angeles office, where she continues to influence urban development and economic growth in the region.16 Her professional background includes expertise in commercial real estate, public policy, and organizational leadership, which she has leveraged to foster partnerships and drive impactful community projects.34
Lall's contributions extend beyond her executive roles; she has been actively involved in shaping policies that address homelessness and urban planning challenges in Los Angeles. Her leadership style emphasizes collaboration among diverse stakeholders to create sustainable solutions for the city's future.15
