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Jessica Hollister
Communications and Experiences Director
Jessica Hollister is an accomplished public relations professional with a twelve-year track record of success working in communication and PR at leading brands. Hollister has developed strategic and results-driven communications programs that help forge emotional connections between customers and brands, specializing in public relations, consumer marketing, strategic planning, experiential marketing, influencer marketing, and measurement and reporting.
Hollister has worked for The North Face, a VF Company, in various positions such as Senior Consumer Communications Manager, Public Relations Manager, Senior Public Relations Coordinator, and Public Relations Coordinator. Prior to joining The North Face, Hollister worked as a Senior Account Executive, Account Executive, and Assistant Account Executive at Edelman. Hollister holds a Bachelor's degree in Media and Journalism from the University of North Carolina at Chapel Hill.
Hollister is a seasoned communications expert who is passionate about building successful teams that embrace experimentation, creativity, and disruption. She understands the importance of teamwork in creating successful communications and is skilled at managing internal and external teams and partners. Hollister is also adept at selling ideas and building consensus at the executive level.