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    Jessica Fewless

    ABM, Martech and Partner-led strategist, practitioner and thought leader | Sr. Director, Partnerships & Demand Generation @ Inverta

    Jessica Fewless is a seasoned multi-channel marketer with over 20 years of experience in B2B Marketing and Sales, specializing in Account-Based Marketing. She has an extensive background in Demand Generation, Field, Customer, and Partner Marketing, focusing on customer acquisition and retention strategies in collaboration with Sales teams.

    Jessica is the accomplished author of the book "Account-Based Marketing: How to Target and Engage Companies That Will Grow Your Revenue." Her expertise lies in structuring and executing ABM Strategies with a key emphasis on Sales alignment.

    With a strong educational foundation including an MBA in Marketing Management from Santa Clara University and a Bachelor of Science in Finance and Marketing from Marquette University, Jessica brings a wealth of knowledge to her roles.

    Throughout her career, Jessica held various leadership positions in renowned organizations such as Inverta, Demandbase, UltraU Training Camps, Autodesk, Adobe Systems, National MS Society, and Breast Cancer Fund, among others. Her roles ranged from Sr. Director to Vice President, encompassing responsibilities in Partnerships, Demand Generation, Customer Experience, ABM Strategy, Field & Channel Marketing, and Marketing Communications.

    Jessica's key strengths lie in structuring and implementing ABM Strategies, team leadership, effective communication with diverse stakeholders, public speaking, creative problem-solving to address business challenges, and fostering Sales alignment to drive revenue growth. Her professional journey showcases a rich tapestry of experiences in marketing, partnerships, customer experience, and event management.

    Jessica Fewless
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    Location

    Truckee, California, United States