Jessica Farron

Jessica Farron is a highly experienced professional with a strong background in digital and retail marketing, boasting over 20 years of extensive experience working with companies like The North Face, Pottery Barn, Piperlime, and Banana Republic.

Throughout her career, Jessica has excelled in leading marketing and creative teams, developing innovative CRM platforms, creating digital acquisition programs, and executing successful brand activation campaigns across various marketing channels.

Apart from her corporate roles, Jessica also serves as an advisor and investor, focusing on upcoming trends in digital retail evolution, health and wellness, functional food, and technology aimed at enhancing customer experiences.

Jessica's educational background includes a Bachelor of Science in Business Administration with a concentration in Finance from Questrom School of Business at Boston University, as well as high school education at Stone Ridge Country Day School of the Sacred Heart.

Her professional journey includes key positions such as Principal at Short List Capital, Vice President of Global Marketing at Gap Inc./ Banana Republic, Senior Director of Digital Marketing at Gap Inc./ Banana Republic, and various marketing roles at Pottery Barn, Piperlime, The North Face, and other reputable organizations.