Hult International Business School

State University of New York Cortland

North Rockland High School

Digital Marketing/ Editorial professional- Marketing, Customer Service, and Entrepreneurship.

Does various social media projects for clients including social media audits, strategy, coaching, content creation and management.

Freelance

Social Media Freelancer

Produces content having to do with martial arts, fitness, and lifestyle targeted to women in their mid-20s to early 40s who are interested in these topics and want to explore more.  Gives insights from 9 years in martial arts and fitness.

Black Girl, White Gi

Content Writer/Creator

Teaches people of all ages water safety and swimming techniques. Manages a team of swim instructors to make sure instruction quality is top tier. Handles scheduling and training.

British Swim School

Aquatics Director

Supports the Chamber Team in all editorial areas and in the production of key Chamber publications including the bi-monthly China-wide business magazine German Chamber Ticker and Annual Report.

Handles Chamber's Social Media communications including WeChat (GermanChamberSH) content and strategy.

German Chamber of Commerce in China | Shanghai

Editor

Supports the Chamber Team in all editorial areas and in the production of key Chamber publications including the bi-monthly China-wide business magazine German Chamber Ticker and Annual Report.

Handles Chamber's Social Media communications including WeChat (GermanChamberSH) content and strategy.

Responsibility for the Chamber’s Benefit Program GC Deals, including partner outreach, database upkeep and the production of the annual Benefit Partner brochure.

Junior Editor

Provided localization support, Created content calendars,  created systems to measure KPIs, created ad copy and marketing social media campaigns,  found cooperative support abroad to ensure game success

Used writing expertise and local knowledge to create good campaigns as well as find cooperative partners.
 Closely worked with top management to find companies for high investments, acquisition, and business connections

Shanghai Volon Media Co.,Ltd

Social Media Marketing Manager/ Business Development Manager

Creates campaign proposals for potential clients who would like to bring their business to western markets.  Create content calendars for current clients, create systems to measure KPIs, create ad copy and marketing social media campaigns, Analyze data to determine best practices for each clients.

•	Uses previous social media knowledge to create “out of the box” campaigns for top ecommerce and telecommunications companies.

MeetSocial

Social Media Analyst

•	Suggest best content that resonates with EF content blog and Email Direct marketing (eDMs) by   looking at data.
•	Creating eDMs based on click through rate of emails and correlation of blog content
•	Content auditing by ranking most viewed content and suggesting articles for creation.
•	Research on practices to better help English language learners in China, Indonesia, and Russia

Content Marketing Intern

Management of the fitness facility including marketing/advertising, accounts payable, accounts receivable, payroll, budgeting, maintenance, membership acquisition and retention, customer relationship building/maintenance, and accounting.

•	Opened and developed the business from the ground-up on a small start-up budget. Allocated significant funds maximize ROI.
•	Created marketing plan, which included building a presence within the community and building market share. 
•	Implemented innovative business practices in order to stand out in a competitive fitness market with and emphasize community-based fitness support.

Brickhouse Cardio Club Nanuet, NY

Owner

Customer Service Representative. Provided product knowledge to customers and utilized marketing skills in order to ensure customer satisfaction and retention.  
•	Utilized problem solving skills to resolve customer complaints and raising customer trust in company.
•	Provided customer support using strong knowledge in Brazilian Jiu-Jitsu. Increased sales and customer satisfaction.
•	Managed quality control and kept through track of inventory by managing return system.

BJJHQ.com/ Karate Depot

Customer Service Representative

•	Builds buzz around Retro Fitness happenings with Facebook, Twitter, and Instagram
•	Records analytics to monitor growth, view what post are popular with the members
•	Utilizes Hootsuite to gauge what is popular with our members and in the fitness community.
•	Helps coordinate gym and social campaigns to build awareness.

Retro Fitness of Ramsey, NJ

Social Media and Community Manager

•Worked with all social media outlets to build brand awareness, engagement, and community management
•	Utilized practices to obtain viewers on YouTube. Saw 1000% boost in views and 700% in subscribers 
•	Acted as liaison and community manager for customers on Yelp and Google Places for Company Owned Stores
•	Wrote articles for Independent Retailer newsletter “The Independent” to help retailers effectively use social media
•	Worked with content management systems: Shoutlet, Hootsuite, Sprout Social to build apps, measure analytics, schedule content, and view talk around the décor and design community 
•	Profile Manager for Benjamin Moore’s Tumblr page.  Posted weekly color theme images to build visual engagement and brand awareness.  Saw 45% growth.
•	Tracked statistics and analytics for Benjamin Moore’s social channels to review growth.

Benjamin Moore & Co.

Social Media Specialist

•	Copyedited articles for grammar, spelling, style, and usage with AP style.
•	Wrote/covered stories and timelines for Rockland County’s longest running newspaper.

Rockland County Times

Editorial Intern

Works with customer, hotel, and sponsored partnership subscriptions to maintain healthy relationships with them. Researching best ways to reach subscribers through social media.

Time Out New York

Circulation/ Audience Development/Social Media Intern

Review poems, short stories, articles, and other pieces of writing for spelling, grammatical errors, and making sure the work flowed with the themes of the publication.

Neovox

Copy Editor/ Editor

•	Coordinated social media outlets to promote the site and gain followers. 
•	Utilized SEO, Public Relations, and social media marketing.
•	Wrote monthly articles for the woman’s go-to information site.  Product placement, copywriting and event writing.

Femmecat.com

Intern/Writer/ Social Media Coordinator

•	Reviewed articles for grammar, spelling, style and usage with AP style
•	Researched to write accurate stories. Main sections: News, Opinions, and Lifestyles.

Jessica Downer