California State University, Long Beach

Digital Marketing Professional

• Manage email/in-app strategy, creative, scheduling, implementation, execution, and optimization of complex journey builds for customer acquisition, engagement and retention 
• Development of journeys with a complexity of 400+ steps leading to an increase in subs
• Working cross-functional in stakeholder meetings – Campaign Strategy Team, Analytics, CRM Engineering, Localization Teams, UAT and Product Owners
• Produce global digital campaigns and interface with localization teams
• Work with ML models, segmentation, personalization with content and creative

Apple

Growth Marketing Operations | Campaign Manager

Arlo is an award-winning, market leader in the smart home IoT category that is focused on bringing together deep expertise in product design, wireless connectivity and RF engineering, cloud infrastructure and leading-edge AI capabilities to create a seamless smart home experience for Arlo users that's easy to setup and a joy to interact with every day.

• Analyze list segmentation, targeting, journey building and query running through Salesforce Marketing Cloud 
• Interpreted data and testing to optimize and improve content and targeting for all customer communications using in app notifications
• Monitor, prepare and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health
• Work cross functionally with sales, marketing, subscription and tech service teams to proactively evaluate branding, design, messaging, and functionality to develop the most effective email campaigns
• Ownership of multiple projects with multiple stakeholders in a fast-paced environment
• Facilitate assets for multiple languages and countries including EMEA and APAC regions
• Extract and identify campaign results and reporting to executive management team

Arlo Technologies, Inc.

Lifecycle Marketing Manager

With 25+ years of experience in the wireless industry, we've become the nation's largest manufacturer and distributor of wireless accessories with the broadest product offerings and services for all channels of distribution.

• Strategized and executed go-to-market eCommerce and digital marketing campaign calendar and budget allocation for the department 
• Fully managed email campaigns through Klaviyo ESP with a multi-million customer list of over through segmentation testing, push, triggered automation and web channel
• Successfully launched new eCommerce Magento 2 website with CS product warranty registration integration
• Managed portfolio of sku’s, copy,  A+ content, inventory for B2C and Amazon
• Partner with cross-functional team with Creative,  Sales, CS Team, Supply Chain, and legal to successfully launch new products and programs 
• Optimized Google Ads, Analytics, Search Console, Merchant Center, Facebook, Instagram and LinkedIn platforms 
• Worked with B2B merchandising such as T-Mobile, Verizon and Best Buy to provide content for go to market strategies  
• Managed campaigns and operations for all teams with appropriate notices and SOP’s

PureGear

Digital Marketing Manager

Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationary stores worldwide.

• Successfully launched & manage 3 - B2B & B2C websites increasing sales YOY
• Created and released industry's first company-wide PR campaign for sustainability efforts
• Initiated an eCommerce department to sell on third-party platforms such as Amazon, eBay, Walmart and other channels
• Work on the launch of company IP - YooHoo & Friends as an Original Netflix show on the platform
• Oversaw creative designs for catalog, sales sheets, web, social media, etc.  
• Managed all community, media and influencer relationship programs 
• Responsible for monthly, quarterly and annual sales, budgetary reports and KPI tracking
• Trade show planning for New York Toy Fair, Global Licensing Show, AmericasMart and other events
• Developed marketing calendar and sales tools with global, corporate and external sales team
• Launched employee team building and corporate event

Aurora World, Inc.

Marketing Manager

Nexus Brands Group is a family of leading brands and businesses that design, manufacture, market and distribute furniture, equipment and supplies to professional customers serving the tattoo, pet grooming and spa/salon markets. Nexus includes TATSoul® and KingPin Tattoo Supply®, industry, ComfortGroom®  and ComfortSoul®.

• Assisted in the management of 5 separate eCommerce websites optimizing sales, inventory and independent branding
• Supported Marketing Director to develop and implement long- and short-term  marketing and branding strategy
• Fully created and managed all company-branded social media accounts
• Strengthened company SEM, SEO, web analytics and Google Ads/PPC campaigns 
• Prepared annual department budget and tracked project costs to control expenses
• Assisted in a company-wide implementation of a project management system
• Consulted with sales staff to identify and define business
• Analyzed results of direct mail campaigns, designed marketing tests for future campaigns and created mail file

Nexus Brands Group

Senior Marketing Coordinator

• Ensured consistent, accurate and timely maintenance of data and internal office database
• Conducted due diligence on companies and industries by researching, and reading financial statements, investment portfolios and market data 
• Drafted, created and produced research reports for fund manager or client use
• Performed research and variance analysis for management presentations
• Ensured all compliance, SEC and FINRA regulations are met

PVR Financial Services

Account Assistant

• Assisted in determining work procedures and staffing requirements
• Delivered exceptional customer service
• Trained all new hires

Jess C.