Jessica Capibaribe

Jessica Capibaribe is an award-winning B2C/B2B digital communications and integrated marketing professional with over 11 years of experience in driving social media and editorial content strategy for various brands.

She is known for her results-driven approach, strong people skills, and ability to lead teams to enact change in the industry.

Jessica stands out by embracing successes and failures as learning opportunities, with a diverse background across B2C and B2B brands at different growth stages.

Her experiences include managing large budgets, leading successful campaigns, developing marketing strategies, engaging directly with customers, and providing strategic recommendations based on feedback analysis.

As a leader, Jessica emphasizes trust-building, team coaching, and articulating brand values to build a community of advocates.

She relates to others by trusting her team, listening, setting boundaries, speaking up when needed, and leading with empathy and intuition.

Jessica is dedicated to ensuring more people have a seat at the table by advocating for overlooked individuals and supporting diverse voices in various opportunities.

Her skill set includes social media strategy, content development, digital marketing, executive positioning, employee advocacy, campaign planning, copywriting, art direction, project management, community engagement, digital customer service, and mobile/SMS planning.

Jessica holds a degree in Political Science and International Relations from the University of Florida.

Her previous roles include Social Media at Carta, Director of Demand Generation at Kloudspot Inc., Editorial Content Advisor and Social Media Marketing Consultant at The Key PR, Global Senior Manager of Social Media at Flexport, Senior Manager of Social Media at LendingClub, Senior Account Supervisor at Edelman, and Program Assistant at Family Caregiver Alliance.