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Jesse Zolna
User Experience Research | Customer Insights | PhD in Engineering Psychology
Jesse Zolna is a seasoned professional and leader in the field of user experience research and customer insights, specializing in interface design, brand perception, and trendspotting. With a strong emphasis on methodological rigor and effective communication, Jesse aids design and product teams in developing user-centered solutions.
An expert in conducting mixed methods research throughout the product development life cycle in both B2B and B2C contexts across various platforms like desktop, mobile, and conversational interfaces. Jesse excels at deriving strategic and actionable insights to drive product decisions.
Proficient in applying research to the creation of AI features, chatbots, mobile devices, apps, websites, and desktop software. Jesse has a knack for influencing various stakeholders, including designers, product managers, engineers, marketers, and executives, to shape product design, strategy, and roadmaps.
Thriving in dynamic startup environments while also navigating large corporate settings, Jesse Zolna is adept at overseeing and executing tasks efficiently. Jesse's skill set includes a wide array of research methodologies such as qualitative research, quantitative research, usability testing, surveys, ethnography, focus groups, and more. Additionally, Jesse is well-versed in statistical analysis, experimental design, and A/B testing.
With a solid educational background that includes a PhD in Engineering Psychology from Georgia Institute of Technology, a Professional Certification in Human-Computer Interaction from Tufts University, and a BS in Psychology from Tufts University, Jesse Zolna brings a wealth of academic knowledge to the table.
Jesse Zolna's professional experience spans various roles in renowned organizations such as ADP, Barnes & Noble / NOOK Media, Schematic, and more. With roles ranging from Senior Director to User Experience Researcher to Manager of Consumer Insights, Jesse has honed leadership, teamwork, and collaboration skills.
As a former consultant at Olson Zaltman Associates and a Graduate Research Assistant at The Center for Assistive Technology and Environmental Access at Georgia Tech, Jesse Zolna has gathered diverse experiences that enrich a versatile skill set encompassing hardware, software, enterprise, and consumer-facing products.