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Jesse Geiger
Integrated & Brand Marketing - Brand Strategy - Marketing Partnerships - Conversation Starter & Community Builder
Professional Background
Jesse Geiger is a dynamic integrated marketer and brand strategist with a rich tapestry of experience spanning over a decade in e-commerce, particularly at renowned platforms such as Gilt.com and Moxie.xyz. His career is marked by a commitment to fostering collaboration among cross-functional teams and guiding them through strategic decision-making. Jesse has proven to be instrumental in producing digital activations that result in impressive revenue outcomes, achieving up to $4 million in monthly revenue. With a knack for storytelling and a keen awareness of cultural relevancy, Jesse excels at engaging loyal customers and attracting new audiences through compelling multi-channel marketing campaigns.
In addition to his marketing prowess, Jesse has a significant background in cultural programming. He has founded non-profit organizations in both Chicago and Brooklyn, showcasing his dedication to community and creativity. His work extends to the realm of performing arts as he has developed and produced original plays, musicals, and live events that received favorable reviews and achieved sold-out performances, further underscoring his commitment to artistic expression.
Education and Achievements
Jesse's educational foundation is as impressive as his professional journey. He holds a Master of Fine Arts (M.F.A.) in Theatre Directing from Brown University, which equipped him with vital skills that he seamlessly applies in his marketing career. Prior to that, Jesse graduated Magna Cum Laude with a Bachelor of Science (B.S.) in Theatre/Theater from Northwestern University, establishing a strong academic background that complements his practical experience in the arts.
Throughout his career, Jesse has assumed numerous significant positions that challenge his creativity and strategic thinking. As the Head of Brand and Go-To-Market Initiatives at Moxie, he plays a critical role in shaping the company's brand identity and market presence. His previous engagements as a brand strategy and marketing consultant allow him to bring a wealth of knowledge and experience to every project.
Other notable roles include Manager of Strategic Brand Marketing at Rue Gilt Groupe and Manager of Integrated Marketing at Gilt City, both positions where he honed his skills in brand management and corporate marketing strategies. Additionally, Jesse has experience in customer service management, having served in various capacities at Gilt.com, which has greatly informed his understanding of consumer needs and behaviors.
Moreover, Jesse shares his expertise and passion for the arts as an Adjunct Faculty member at Marymount Manhattan College, where he imparts knowledge to aspiring artists and marketers. His time at The Public Theater as Assistant to the Artistic Director and as Associate Artistic Director at Chicago Theatre for Young Audiences solidifies his standing as a respected figure in the theatrical realm.
Achievements
Outside of his professional commitments, Jesse Geiger embraces his love for the arts and community engagement through various avenues. He is an urban gardening enthusiast, practicing sustainable living in New York City, which reflects his connection to nature and food. An avid cyclist and home cook, he enjoys exploring diverse cuisines and traditional cooking techniques, frequently supporting local neighborhood restaurants that champion immigrant cuisines.
Jesse's multi-faceted talents and experiences allow him to blend creativity with strategy effectively. His work in both the marketing and cultural sectors demonstrates his versatility as a professional. Whether he is leading workshops centered on customer insights or narrating stories that resonate with diverse audiences, Jesse Geiger remains a vibrant force in the integrated marketing landscape and the cultural programming community.
tags':['Integrated Marketing','Brand Strategy','E-commerce Marketing','Cultural Programming','Non-Profit Founder','Theatre Directing','Cross-Functional Collaboration','Multi-Channel Marketing','Customer Engagement','Storytelling in Marketing','Urban Gardening','Culinary Arts','Higher Education Teaching','Brand Management','Digital Activations','Community Arts Engagement'],'questions':['How did Jesse Geiger develop his expertise in integrated marketing and brand strategy over the past decade?','What specific challenges has Jesse Geiger faced in his journey as an integrated marketing professional at companies like Gilt.com and Moxie.xyz?','In what ways has Jesse Geiger leveraged his artistic education from Brown University and Northwestern University in his marketing career?','How does Jesse Geiger incorporate storytelling into his marketing campaigns to connect with customers?','What inspired Jesse Geiger to found non-profits in Chicago and Brooklyn, and what are the impacts of those organizations?','How has Jesse Geiger's background in theater influenced his approach to brand strategy and marketing?','What role does urban gardening play in Jesse Geiger's personal and professional philosophy?']}
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What specific steps or transformations have taken place in Jesse Geiger's marketing approach due to industry changes?
What innovative marketing strategies has Jesse Geiger implemented to foster cross-functional team collaboration?
How does Jesse Geiger effectively engage customers and build community through culturally relevant marketing efforts?
What insights has Jesse Geiger gained from conducting workshops on customer insights, and how does he apply them in his work?
In what ways have Jesse Geiger's experiences in the performing arts shaped his professional identity as a marketer?
Does Jesse Geiger believe that storytelling is essential in marketing, and if so, why?
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