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    Jesse Feister

    Global Head of Creator Marketing at Twitch

    Jesse Feister is currently the Global Head of Creator Marketing at Twitch, an Amazon subsidiary and the world's largest live streaming platform.1 He has a diverse background spanning the music industry, technology startups, and digital marketing.

    Career Highlights

    Music Industry Experience:: Jesse began his career as a musician, working as a drummer and songwriter in pop and rock bands signed to major labels like Island/Def Jam Records and Warner/Chappell Publishing.1 This experience as an artist has significantly influenced his approach to his current work.

    Entrepreneurship and Technology::

    • Co-founded Songspace, a SaaS platform for the music industry, which was later acquired by FUGA.1
    • Served as the first employee and Director of Marketing at LiveSchool, an edtech startup.1

    Corporate Leadership::

    • Held various roles at Kobalt Music, including VP Marketing, Brand & Product Strategy for Kobalt & AWAL.1
    • Currently leads creator marketing globally at Twitch, focusing on leveraging live streaming for creative individuals.

    Education and Achievements

    • MBA in Finance from The Wharton School.1
    • Bachelor of Philosophy (BPhil) from The Western College Program at Miami University.
    • Recipient of several industry awards, including a Clio Award for Music Marketing in 2021.1

    Professional Focus

    Jesse's career is driven by a mission to increase opportunities for talented creative individuals worldwide.1 His experience as both an artist and a technology leader gives him a unique perspective in his role at Twitch, where he works on attracting, retaining, and helping creators monetize their biggest fans.2

    Jesse is also known for his thought leadership in the industry, having been a panelist at events like SXSW and serving as a mentor at Techstars.1

    Highlights

    May 20 · hbr.org
    How Artists Can Transition into the Business World
    The Music Industry's Superfan Ambitions - by Jimmy Stone

    Related Questions

    What are Jesse Feister's key achievements at Twitch?
    How did Jesse Feister transition from music to tech and marketing?
    What strategies does Jesse Feister use to increase opportunities for creators at Twitch?
    What are some notable projects Jesse Feister has led at Twitch?
    How has Jesse Feister's background as a musician influenced his approach to creator marketing?
    Jesse Feister
    Jesse Feister, photo 1
    Jesse Feister, photo 2
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    Experience

    Global Head of Creator Marketing at Twitch (Amazon)
    Head of Music Product Marketing at Twitch (2021-2022), Strategic Advisor at Obviously (2022- Present), Various Roles at Kobalt Music (2016-2021), Mentor at Techstars (2020), Co-Founder, Product & Strategy at Songspace (2013-2016), Director of Marketing at LiveSchool (2012-2013), Musician with Various Companies (2007-2013)

    Location

    New York, New York, United States