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Jesse Feister
Global Head of Creator Marketing at Twitch
Jesse Feister is currently the Global Head of Creator Marketing at Twitch, an Amazon subsidiary and the world's largest live streaming platform.1 He has a diverse background spanning the music industry, technology startups, and digital marketing.
Career Highlights
Music Industry Experience:: Jesse began his career as a musician, working as a drummer and songwriter in pop and rock bands signed to major labels like Island/Def Jam Records and Warner/Chappell Publishing.1 This experience as an artist has significantly influenced his approach to his current work.
Entrepreneurship and Technology::
- Co-founded Songspace, a SaaS platform for the music industry, which was later acquired by FUGA.1
- Served as the first employee and Director of Marketing at LiveSchool, an edtech startup.1
Corporate Leadership::
- Held various roles at Kobalt Music, including VP Marketing, Brand & Product Strategy for Kobalt & AWAL.1
- Currently leads creator marketing globally at Twitch, focusing on leveraging live streaming for creative individuals.
Education and Achievements
- MBA in Finance from The Wharton School.1
- Bachelor of Philosophy (BPhil) from The Western College Program at Miami University.
- Recipient of several industry awards, including a Clio Award for Music Marketing in 2021.1
Professional Focus
Jesse's career is driven by a mission to increase opportunities for talented creative individuals worldwide.1 His experience as both an artist and a technology leader gives him a unique perspective in his role at Twitch, where he works on attracting, retaining, and helping creators monetize their biggest fans.2
Jesse is also known for his thought leadership in the industry, having been a panelist at events like SXSW and serving as a mentor at Techstars.1