Jessanne Collins

Jessanne Collins is the Director of Newsletters at The New Yorker, where she plays a pivotal role in shaping the publication's newsletter strategy. Under her leadership, The New Yorker has adopted a more editorialized approach to its newsletters, aiming to enhance reader engagement and foster a direct relationship with subscribers. This shift includes incorporating original content and a distinctive voice, moving away from merely curating links to providing a richer editorial experience.12

Professional Background

Collins has a diverse background in editorial leadership. Before joining The New Yorker, she was the Editor-in-Chief at Mental Floss and held positions such as Managing Editor at Out magazine and Playgirl. Her career began in print magazines, but she made a significant transition to digital media by launching the interactive newsletter Quartz Obsession.25

Achievements and Impact

Collins has been instrumental in increasing the subscriber base of The New Yorker's newsletters, which now boast over 2 million subscribers. Her strategies have led to improved engagement metrics, such as higher open rates and increased time spent on site by newsletter readers. Notably, she has emphasized the importance of creating distinct newsletters that cater to various reader interests, which has positively influenced subscriber conversion rates.34

Personal Insights

Collins is recognized for her innovative approach to editorial products and her commitment to enhancing the reader experience through newsletters. She actively measures success not just by traffic but by overall engagement and loyalty, striving to convert newsletter followers into paid subscribers over time.34

For more detailed insights into her work and contributions, you can find her professional profile on LinkedIn under the username jessannecollins.4